Japanese Fashion Inspiration via 29 Unique and Popular Looks

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Japanese fashion is centered around culture, community, self-expression, and risk-taking.

Inspired by Tokyo’s everyday life and styles, such as Harajuku, Japanese fashion is colorful, oversized, experimental, clashing, and tactile.

So, if you’re looking for inspiration to give your wardrobe a unique Japanese-inspired look, this compilation of the most popular 29 Japanese fashion looks will certainly help.

Modern Kimono Look

Custom Made Traditional Japanese Couture
Image courtesy: @_mi1016yu_

Traditional Japanese outfits such as Kimonos and Yukata are returning to the Japanese fashion scene in 2023.

As the local designers never gave up on their heritage, Japanese fashion showcases a blend of traditional haute couture and materials, translating into unique styles and modern fashion statements.

Fashion-forward Japanese designers such as Chitose Abe – SACAI’s founder – and Yohji Yamamoto are reviving Japanese kimonos in androgynous-inspired clothing and gender-neutral looks.

So, when shopping for Japanese clothing brands, look out for muslin and double gauze pieces – very trendy this season!

On the streets of Tokyo, you’ll often see Japanese girls parading a blend of Japanese attire and kimonos in pastel colors made from traditional materials.

Opposite to the edgy vibe that Japanese fashion culture tends to draw at international fashion weeks.


Alice+Olivia Koko reversible Japanese kimono jacket

3/4 Sleeve Japanese Kimono

Japanese Goth Style

Goth Grunge Japanese Fashion
Image courtesy: @tokyofashion

Japanese grunge styles are inspired by the early Grunge styles of the late 80s fashion, somehow in rejection of the fashions of those times.

Driven by the “Punk is not fashion but a statement,'” moto, Japanese stylists use the goth-grunge aesthetic to create powerful visual messages in 2023.

As a side note, some of the trendiest outfits currently are on the gothic style side.

Grunge aesthetic and Fairy grunge clothing, an attempt to clash grunge with the fairy-core style, is also trendy in the US right now.


Comme Des Garçons 1999 crochet-insert midi dress (Pre-Owned)

Jordan Air Jordan 1 High Comme Des Garçons

Oversized and Colorful Tops

Bold Colors Oversized Hoodies
Image courtesy: @rikarin0526

The baggy clothes mania started on the streets of Tokyo as a symbol of the American hip-hop revolution.

In Japan, we see the return of oversized clothing spearheaded by streetwear brands like BAPE and HARE.

Easy to match with skinny pants, tight-fit dresses, or even muscle-hugging shirts, loose hoodies in bold colors are the way forward.

Comfortable, baggy, chunky, relaxed, versatile, and unisex, hyperbolical hoodie silhouettes are here to stay.

Make sure your oversized hoodie is in hyper-bold colors, and for extra sartorial impact, pair it with a Lolita-style miniskirt.


Come Back As A Flower drawstring tie-dye hoodie

Paco Rabanne Lose Yourself tie-dye hoodie

E-girl Style

E Girl Japanese fashion trends
Image courtesy: @tokyofashion

The E-girl aesthetic clothing is growing fast in popularity, driven by a vibe and style that can’t be mistaken with anything else.

Introduced in the 2000s fashion, the current E-girl concept reflects the modern lifestyle of the early ‘electronic girls,’ but through the lens of K-Pop fashion and rave cultures.

As such, E-girl outfits are a unique blend of doll-like anime looks mixed with gothic, grunge, vaporwave, and skater styles.

The diversity allows the aesthetic to be interpreted in various ways and adjusted to suit the most distinctive brands of electronic cool.


Khrisjoy Khris Vellus Puffer Jacket

Nike Ambush colourblock tapered trousers

Techwear Style

Japanese Techwear fashion style in Tokyo
Image courtesy: @tokyofashion

Thanks to unique aesthetics worthy of the high street stores, Japanese techwear brands are now booming on Reddit and social media.

And it makes a lot of sense as Japanese techwear designers are excellent at using innovative materials to create avant-garde aesthetics.

Simply put, the techwear clothes that emerge from the streets of Tokyo, not just now in 2023 but every year, are downright badass.


Y-3 zipped cropped top

Adidas BY Stella McCartney white Vento sneakers

Shirts with Traditional Prints

Loud Print Shirt Japanese fashion
Image courtesy: @tokyofashion

Promoted by Japanese fashion magazines at the end of 2022 and early 2023, printed shirts are still raging, but with a twist.

In the past, Japanese designers adorned shirts with boho-chic florals and traditional elements, such as snakes, dragons, cherry trees, and bamboo sticks.

However, the 2023 Japanese shirts combine Western cultural patterns and traditional elements.

Anything but subtle, the louder, the better – so this is a year of vibrant prints, crazy patterns, and solid statement pieces.

Also, Japanese people don’t shy away from mixing and matching prints or adorning kitschy accessories.


Ports V graphic-print long-sleeve shirt

Aelfric Eden Short Sleeve Japanese Harajuku Shirt

Plaid on Plaid Grunge Look

Plaid on Plaid Japanese fashion trend
Image Courtesy: @heihei_official

Inspired by the preppy style of 90s fashion (and arguably by Lolita fashion), blending plaids in a single outfit is rocking the Asian fashion scene right now.

Known for mixing and matching prints, Japanese street fashion designers prove there’s no such thing as clashing.

Plaid on plaid looks impressive if you complement rather than compete in colors and styles.

Pair with platform shoes for the best street style or visual kei effect.


R13 Blue Plaid Pieced Shirt

The Ragged Priest mom jeans in mixed plaid

Silver and Metallic Outfits

Silver and Metallic Japanese fashion trend
Image Courtesy: @miyu__0829

Making its way back from women’s 80s fashion and influenced by the retro-futurist aesthetic, metallic and silver (materials and colors) is a fast-rising Japanese fashion look.

Some of the most popular garments are sexy metallic tops, shimmering pleated skirts, paillettes, cropped pants, and mini skirts.

Pair the look with metallic shoes, shiny clutches, metallic makeup, silvery eyeshadow, and sparkling hair.

The aim is to create a futuristic and powerful look that’s sophisticated and sexy.


Gucci metallic effect bodysuit

MM6 Maison Margiela silver metallic triangle tote bag

Dalmatian Dots

Dalmatian Dots Japanese Fashion Trends
Image courtesy: @tokyofashion

It’s no secret that Japanese designers draw much inspiration from Great Britain’s history and heritage.

And, as a country that often blurs the lines between reality and fantasy, anything British, even cartoons or movies, matters.

The Dalmatian dots look has taken off after the launch of the movie Cruella, launched this May in the UK with great success.

The movie returns to Disney’s 101 Dalmatians, an animated film launched in 1961.


Daisy Street Plus relaxed Dalmatian spot knit cardigan

Burberry Dalmatian print pumps

Pop and Block Look

Japanese Block Colour Fashion
Image courtesy: @tokyofashion

Inspired by the androgynous and gender-free movements of 2022, current Japanese fashion is bathing in rainbow hues.

Pair your classic pants or e-girl pencil skirts with shades at the opposite segment of the color wheel.

However, avoid sharp contrasts and pair shades of similar intensity levels.

For example, pink looks amazing with orange, but the same pink combination with light green will not paint a pretty picture.

Material-wise, if each piece does not have a similar textural finesse, the final look may feel a bit unbalanced.


Prada color-block nylon hooded jacket

Color block slant pockets corduroy jacket

SweatyRocks Long Sleeve Block Color Print Hoodie

Camo Queen Look

Japanese Camo fashion style in Tokyo
Image courtesy: @tokyofashion

From the boots to the sleeves…Japanese youth adore camo outfits in dark colors.

Hailed as one of the trendiest styles of the past few years, camo has finally reached Japan’s fashion streets.

Outfits in military-based camo hues showcase concise and flamboyant personalities, ready to stand out from the crowd.

Some of the most wanted camo outfits are in olive shades, dry grass, and black on gothic-like black shades.


Maje camouflage-print cargo trousers

Khaki Ripped Pocket Denim Camo Cargo Jeans

Camo Stitch Detail Catsuit

Women's Casual Camouflage Jacket Japanese fashion trend

Deconstructed Trenches

Japanese fashion Deconstructed Trench Coats
Image courtesy: @ppg_dnc

Timeless and practical, trench coats are a staple in everybody’s closet, and a vestimentary garment is impossible to go wrong with.

This year, though, Japanese street fashionistas have found ways to reinvent the ever-so-classic trench.

Taken apart, reversed, upside-down, with supersized elements and logos over logos, this year brings the Japanese fashion trend of deconstructed trench coats.

From shredded coats to simple add-ons, necklines and shoulders snipped off, collars, buckles, and flaps multiplied, we’re at the edge of our seats to see how you will wear yours.


Burberry panelled trench coat - Japanese Deconstructed Trench Coats fashion trend

Maison margiela Deconstructed trench coat

Asos Design check spliced oversized trench coat

Bubblegum Denim Outfits

Japanese fashion Bubblegum Pink Denim Jeans
Image courtesy: @rikarin0526

Bubblegum is a pink hue with a striking, bright, and vibrant feel.

In this context, it is the note you want to start your day on.

Denim in bubblegum pink must be worn at the extremes: either the soft, crowd-pleasing hue or the statement-making powerful shade.

With Kawaii styles influencing Japanese fashion trends, bubblegum is always a choice of powerful and chic styles.

Moreover, Bubblegum pink is one of those colors that goes well with brown clothes and other neutrals such as dirty whites and shades of beige.


MSGM logo-print pink denim jacket

Andrea Bogosian flared leg pink bubble jeans

Tommy Jeans pink mom jean

Comfortable ‘Coatigans’

Japanese Coatigans & bold cardigans
Image courtesy: @tokyofashion

In the past, a look reserved for school librarians and grandmas, a ‘coatigan’ is a hybrid between a coat and a cardigan.

Described as full-length sweaters, coatigans are made of thick yarn and are heavier than a sweater or a pullover but lighter than the outerwear layers.

To create a cozy and chic look, wear your coatigan over colorful blouses or patterned dresses and a trace of dark lipstick if you’re into the gothic style.

Furthermore, pattern-blocking asymmetrical designs add a sense of modernity to this classic look.


Versace La Greca pattern cardigan

ASOS DESIGN edge to edge wavy pattern cardigan

Apbondy V-neck button down cardigan

Graphic Athleisure Look

Graphic Athleisure & Jogger Refresh in Japanese fashion trends 2021
Image courtesy: @rikarin0526

As a nation that has never let go of athleisure since its inception, Japanese fashion loves joggers, bottoms, track pants, and runners.

Super comfortable, these lightweight pants, traditionally worn during workouts, are repurposed to lend streetwear styles a fresh look.

Some of the most wanted joggers this year to create that ultimate Japanese look are Lululemon’s squat-proof leggings and any signature ‘triple white stripes’ from Adidas.

Another quick and easy way to recreate Tokyo’s graphic athleisure look is to experiment with neon colors, oversized accessories, and ‘flatform’ boots.


Koral Maddox infinity bra

P.E Nation Fadeaway tonal-logo track pants

Puma Downtown sweatshirt in off-white

Oversized Trench Coats

Over-The-Top Trench Coats Japanese Fashion
Image courtesy: @ppg_dnc

While not for everyone, the oversized, over-the-top trench coat look is super cool in Japan right now.

Created for military purposes back in 1912, the appeal of trench coat has lasted through decades of dressing codes.

Versatile, practical, and lightweight, trench coats are transitional fashion heroes, suitable for every situation and season.

Thrown over everything, from trendy jeans to athleisure and slinky evening dresses, over-the-top trench coats have a unique level of functionality that translates to effortlessness.

Overall, the Japanese fashion trends of this year have not changed much in this wardrobe staple.

Still, with storm flaps, buckles, and belts, the key is to go extra large and match it nicely for an undeniably cool look.


Ganni oversized belted trench coat

Nerazzurri Autumn Oversized long leather trench

Designer Clogs

Japanese Designer Clogs
Image courtesy: @tokyofashion

In the 13th century, the clog was initially used as a wooden flip-flop in feudal Japan.

A few centuries later, the clog resurfaced in Europe as the 19th-century shoe of Dutch farmers.

Clogs are more popular than ever when climbing down staircases and Harajuku’s streets, edging toward Tokyo’s café tills and moving across gallery floors.

Unfailingly cool, clogs signify a life where one does as one wants and submits to nobody else’s will – corporate uniform and male gaze be damned!


Stella McCartney tan daisy heeled clogs

Sandro Paris Hayden leather clogs

Monochrome Outfits

Japanese Fashion Matrix Monochrome
Image courtesy: @00__rcn

In line with the latest clothing trends, Japanese fashion designers and stylists focus on monochrome designs to create visual intrigue.

However, adding bold shades adds a further dimension of color to the design without taking it to a vivid or eccentric side.

Whether textural, layered, or classic color-blocking, monochromatic styles suit everyone and will always be in trend.

According to color experts, the latest Japanese fashion looks feed on nude shades of beige, chocolate, and dirty white, which pair very well with statement jewelry like promise rings.


Off-White vulcanized low-top sneakers

Alexanderwang.T flocked logo t-Shirt

Pull&Bear bomber black jacket

Minimalist Streetwear

Minimalist Japanese Fashion style
Image courtesy: @tokyofashion

Minimalism is about stripping back the unnecessary, leaving only the things that provide you value and joy.

In fashion, a minimalist clothing style means having a minimum amount of clashing styles and colors on your outfit.

In some way, minimalism is the antithesis of the modern consumerist narrative, and with a rich hierarchical heritage, the Japanese are best at that.

So much so that some of the best minimalist clothing designers hail from Japan, inspired by Asia’s rich history in social classes and desire to avoid unnecessary waste.


Japanese minimalist Undercover black zip t-shirt

Japanese minimalist Comme Des Garçons black wool raw split coat

Camel-Toe Boots

Japanese Square-Toe Boots
Image courtesy: @ppg_dnc

Love or hate them, this season is all about the square-toe boot.

From the classic comfy block-heel ankle boots to a fierce flat-heel thigh-high style – and everything in between – this year’s Japanese fashion looks are all about square-toe boots.

For a timeless and endlessly versatile look, get a pair of black leather square-toe ankle boots.

But, if you’re after a weekend look, get a geometrically-inspired pair of square-toe boots in white patent and a flat heel.

Style them best with straight-cut trousers (denim), free-flowing tops in bold shades, and jackets or coats in animal prints, and amp up your off-duty attire.


Japanese fashion Maison Margiela Tabi boots

Japanese fashion trend - Split Toe Air Cushion Ankle Tabi Boots

Slouchy Outwear Look

Japanese fashion slouchy outerwear
Image courtesy: @tokyofashion

Gone are the days when outerwear garments were created and used only to keep you warm.

Nowadays, we’re stretching the other way with many outerwear clothing brands designing to keep you in style, as is the case of slouchy outerwear in this year’s looks.

Slouchy outerwear is characterized by super oversized coats or jackets, worn through the sleeves to the elbows – and then stopping there.

Worn in a lethargic manner, slouchy outerwear adds depth and rebellious character to your overall look.


Japanese Slouchy Outwear fashion trend - Valentino x Undercover VLOGO Lovers print jacket

Japanese Slouchy Outwea ASOS DESIGN oversized hero quilted maxi coat

Knitted Cute Headwear

Japanese Fashion Knitted Headwear
Image courtesy: @morimori_107

Commonly known as a wool hat or a winter hat (woolly hat for our British readers), this little head accessory is trending in Japan under all sorts of variations.

Designer sock hats, knit hats, poof ball hats, bonnets, sock caps, stocking caps, and ski hats are all accepted as long as they follow the rounded knit style of the season.

The key to pulling off this unconventional hat shape is to keep the rest of your look pared down with relaxed separates.


Japanese Knitted Headwear fashion trend - Loverboy wool-blend beanie

Japanese Knitted Headwear fashion trend - Cashmere Knitted Beanie

Anime Accessories

Japanese Fashion Anime Harajuku Accessories
Image courtesy: @tokyofashion

Over-structured and unique, Harajuku-inspired anime accessories have always been part of Japanese fashion.

Though, the 90s anime aesthetic has the most significant comeback this year.

Remember that there’s no one popular accessory but combinations of accessories from the many facets of the Japanese anime fashion scene.

For maximum effect, complete with dramatic makeup, knee socks, and dyed hair.

We’re talking about the best Japanese anime style here; what else?!


6% logo pochette/primal pop pastel

Ainiel unisex Kawaii cat ears cap

Hip-Length Cropped Blazers

Japanese Hip-Length Cropped Blazers
Image courtesy: @lala__takahashi

Of the 29 Japanese looks presented in this article, this Preppy-inspired look is the most Japanese of all.

Resembling Ivy League uniforms cropped blazers in bright colors are flooding the streets of Tokyo this year.

Their resurgence matches the emergence of high-rise pants and hip-length blazers, adding a workwear vibe to your outfit.

Furthermore, the clean straight-cut of a hip-length blazer paired with a high-waist pair of pants creates a stylish look.


Japanese Hip-Length Cropped Blazers fashion trends - Acne Studios cropped asymmetric striped blazer

Japanese Hip-Length Cropped Blazers fashion trends - In The Style x Yasmin Chanel cropped blue blazer

Wide Leg Pants

Wide leg pants Japanese fashion trends
Image courtesy: @tokyofashion

This season, Japanese outfits are moving away from skin-tight pants and skinny-leg jeans, opting for free-flowing wide-leg fashion bottoms.

And, truth be told, when it comes to wide bottoms, nobody does it better than the Japanese designers.

However, attention is needed here as, if incorrectly matched, the wide-leg pants will showcase a profound lack of style.

Best paired with vintage tees, cropped cardigans, or statement blouses, the wide-leg trend is taking over the Japanese fashion scene.

Another critical rule regarding the Japanese way of wearing wide-leg pants is to balance the outfit.

Ideally, you want to showcase smaller proportions (read slimmer) at the top of your body to balance out the bottom part.

For example, pair your oversized, wide-leg trousers with a fitted top.


Pinko cropped palazzo trousers

+J wide leg pink pants

Patent Leather Jackets

Patent Leather Jackets Japanese Fashion
Image courtesy: @tokyofashion

Put aside your bombers and fuzzy faux-fur toppers and get to the core of this year’s main repertoire: patent leather jackets.

Patent leather jackets always have a sleek and expensive look that anyone could score, no matter how tight the budget is.

And, above all patent leather jacket styles, the black and bold patent leather trenches are at the top of Japanese fashion scene.

Pair it with vintage accessories, loose socks, and a bleached wolf-cut hairstyle for a cinema celebrity look.


Helmut Lang patent leather trucker jacket

Monki Rori brown patent leather belted jacket

Full White Outfits

White on white Japanese fashion
Image courtesy: @ppg_dnc

Japan’s fashion influencers scouting the underground scene brought back to life the complete white look.

It is still white on white but with different shades, aiming to create a minimalist layered look.

The best part of this Japanese fashion idea is the number of different pieces and materials you can mix and play with.

From breathable linen to vintage laces and soft and flowy chiffon to flattering denim, white-on-white shades work best with matching handbags, statement headwear, and chunky sneakers.


Baserange white ribbed-knit organic cotton set

Vegan Shearling Jackets

Shearling Jackets Japanese fashion trends
Image courtesy: @ppg_dnc

Shearling is the skin of a lamb – tanned, processed, and dyed with the wool still intact.

Shearling lambskin leather (with the wool still attached) is used in luxury coats, jackets, hats, gloves, and more.

This year, we see Japanese fashion stylists tapping into a nostalgic sense of glamour that never goes out of style, as the luxurious shearling jacket brings the punch to your outfits on colder days.

However, most Japanese use faux or vegan leather alternatives and moto-inspired details for an updated take on the shearling jacket.


Stella McCartney Luna faux-shearling coat

Urbancode Siris reversible faux shearling coat

Designer Face Masks

Designer face mask Japanese street fashion
Image courtesy: @tokyofashion

Wearing facemasks in Japan has never been a strange thing.

In a country that puts community at its core, wearing a mask is another way of protecting and caring for others.

However, that does not stop the Japanese from turning the humble face mask into a fashion statement and, thus, one of the most famous Japanese fashion looks.

Designer face masks are the most popular choice, thanks to their unique cutouts, logos, and colors, allowing the wearers to match them for a total aesthetic vibe.


Marine Serre designer face mask

Off-White jacquard Arrows motif face mask


There you have it: the top 29 Japanese fashion looks, curated by Japan’s best fashion designers, to keep you ahead of the stylistic game.

If anything, these daring stylistic ensembles prove that there’s a formula one has to follow to nail the latest Japanese fashion ideas and looks.

Japan is undoubtedly a leader in unabashed, fashion-forward, innovative, and trend-setting individualistic clothing styles.

And fortunately for us all, Japanese clothing is no longer limited to Japan.

For those of you still exploring and trying to create a personal style, remember that the scene of Japanese clothing brands is something else.

It is fun, exciting, outrageous, and even crazy (at times).

Looking at this year’s fashion moments, there are so many lovely styles for you to explore.

A camo boiler goes well with a bright pink bubblegum vegan handbag. Yes, please!

Without a doubt, powered by distinct Japanese fashion subcultures, new looks will continue to emerge and thrive on the streets of Tokyo.

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After years of managing hundreds of fashion brands from London's office of a global retailer, Mandy has ventured into freelancing. Connected with several fashion retailers and media platforms in the US, Australia, and the UK, Mandy uses her expertise to consult for emerging fashion brands create top-notch content as an editorial strategist for several online publications.

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  1. These are fashion styles from an area of Tokyo known for outlandish and extreme fashion. These are not trends, more niche styles these people are following. This year popular fashion trends are t-shirts over hoodies, chef style jackets and trousers, oversized hoodies in light browns, pinks and blues, vintage and new skate/surf brands (Santa-Cruz, Carhart, Nike SB, RVCA, etc) as well as outdoor clothing companies (North Face, Jack Wolfskin, etc). Long skirts for girls with long knitwear on top, wooly hats and berets worn high on the head, New Balance, Vans, and AF1 are very popular still but chunky shoes in general seem to be making a come back.

  2. I love Japanese streetwear designers, especially the rare ones that have not yet left Japan and found some very good ones here. Can I send some streetwear designer names I’ve discovered myself on my last trip in Tokyo

  3. Apart from Harajuku, what other relevant Japanese fashion trends or styles are out there? Can you guys do an article about these Japanese trends or styles for all of us to understand and shop accordingly? Thanks a lot, Max

  4. The “clogs” first shown are also ‘rocking horse shoes’ that are typically worn by the Lolita Fashion community and they’ve never fallen out of style. They’ve been worn for a long time, many love the style so much.

  5. I’m big on Japanese fashion, in particular the minimalistic aspect of it, as we have it here in the Western World – think of Yohji Yamamoto, Demir Doma, etc and I find this article inspirational with excellent shopping sources.


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