Bonjour, messieurs! Today, we’ll journey to the heart of the French old money style, exploring five quintessential BCBG (bon chic, bon genre) outfits that epitomize the French upper class’s elegance and sophistication.
This article is inspired by our last collaboration with Hugo, a 27-year-old Portuguese gentleman who works as a fine art curation expert in Paris.
A frequent attendee of art exhibitions and gallery openings, Huigo loves the BCBG aesthetic but was always unsure how to create his own luxurious French style.
We run our seasonal color, body, and style analysis on Hugo to curate a collection of outfits that perfectly showcase refinement and nonchalant charm.
Let’s delve into the French old-money outfits that helped Hugo earn endless compliments from business partners and see how each look can elevate your style.
1. The Art Gallery Opening
Start with a tailored navy blue wool suit from the iconic French brand Lanvin for a look that exudes cultural refinement and artistic flair.
The slim-fit silhouette and fine Italian craftsmanship embody the essence of BCBG style.
Pair the suit with a crisp white cotton dress shirt from Charvet, a Parisian institution renowned for its exceptional quality.
Add a touch of understated elegance with a silk tie in a subtle geometric print from Hermes.
Complete the look with black leather oxford shoes from J.M. Weston, a brand crafting timeless footwear since 1891.
This ensemble is perfect for an art gallery opening or a sophisticated evening event.
2. The Cafe Rendezvous
Channel the effortless chic of a Parisian cafe rendezvous with an outfit that combines classic French elements with modern flair.
Start with a light blue cotton shirt from Ami Paris featuring a spread collar and a relaxed fit.
Tuck it into a pair of tailored beige chinos from Officine Générale, a brand that embodies the essence of laid-back luxury.
Layer a navy blue cotton sweater from A.P.C. over your shoulders for a touch of insouciance.
Accessorize with a brown leather belt from Hermès and suede loafers from Paraboot, a French footwear brand with a rich heritage.
Top off the look with a classic straw Panama hat from Maison Michel, a Parisian milliner crafting exquisite headwear since 1936.
This outfit is perfect for a casual lunch meeting or a leisurely afternoon stroll through the city.
3. The Countryside Escape
Embrace the laid-back elegance of a French countryside escape with an outfit that seamlessly blends style and comfort.
Start with a classic white breathable linen shirt from Charvet, in a relaxed fit.
Pair it with tailored olive green cotton chinos from Incotex, renowned for its exceptional fit and attention to detail.
Layer a light brown suede jacket from Berluti over your shoulders for rustic sophistication. Complete the look with a pair of brown leather ankle boots from J.M. Weston, synonymous with timeless elegance.
Accessorize with a vintage gold watch from Cartier and tortoiseshell sunglasses from Maison Bonnet, a Parisian eyewear atelier crafting bespoke frames since 1950.
This ensemble is perfect for a weekend getaway to the French countryside or a casual outdoor gathering.
4. The Yacht Club Soirée
Channel the refined nautical style of the French Riviera with an outfit that exudes an air of seaside sophistication.
Start with a classic navy and white striped Breton shirt from Saint James, a French brand with a rich maritime heritage.
Tuck it into a pair of tailored white linen trousers from Cifonelli, a Parisian atelier renowned for its bespoke tailoring.
Add a touch of warmth with a cream-colored cable-knit cotton sweater from Ami Paris, draped effortlessly over your shoulders.
Complete the look with brown leather boat shoes from Paraboot and a navy blue braided leather belt from Hermes.
Accessorize with a stainless steel dive watch from Blancpain, a Swiss luxury watchmaker known for crafting exceptional timepieces for the French Navy.
This outfit is perfect for a yacht club soirée or a sunset cocktail party by the sea.
5. The Opera Gala
For a look that embodies the grandeur and elegance of the French opera, start with a black wool tuxedo from Cifonelli, featuring a shawl lapel and a slim, tailored fit.
Pair it with a crisp white cotton dress shirt from Charvet and a black silk bow tie from Lanvin.
Add a touch of luxury with a pair of black patent leather opera pumps from Berluti, a brand crafting exceptional footwear since 1895.
Accessorize with a pair of onyx, gold cufflinks from Van Cleef & Arpels, and a black silk pocket square from Hermes.
Complete the look with a black wool opera coat from Loro Piana, renowned for its exquisite fabrics and timeless designs.
This ensemble will make a lasting impression at any formal event or gala.
Dos and Don’ts
To ensure you master the French old money style, keep these do’s and don’ts in mind:
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Capturing the essence of the BCBG aesthetic requires heritage garments, footwear, and accessories, the hallmark of French sartorial refinement.
With these five outfit ideas and following the dos and don’ts, you should be able to project an image of success and refinement.
Style Like a Parisian
With my colleague stylists, we’ll curate a BCBG wardrobe.
We’ll teach you how to recognize, purchase, and wear the best garments, footwear, and accessories for you, ensuring that you look and feel your absolute best.
We hear you say: “Expert styling sounds great but is also very expensive and beyond my budget.”
Fear not, my friend! The VOU is the most affordable styling agency for young men worldwide.
Besides, find your unique style with The VOU’s fashion style analysis today and embark on a journey of sartorial discovery.
Remember, success and sophistication come naturally when you embrace the BCBG way of life.
