Applying a daily facial serum has five tremendous benefits for your skin’s health and quality, and in this article, I’ll explain why.
Facial serums are ideal for penetrating the skin’s surface in an effective way whilst protecting it from daily pollutants and damaging factors.
“Serums are thin-viscosity topical products that contain high amounts of active ingredients,”
explains Dr. Tsippora Shainhouse, FAAD, board-certified dermatologist at SkinSafe Dermatology and Skin Care.
Serums are the skin’s secret weapon against dullness, fine lines, discoloration, and even acne.
Time to look closely at the 5 key benefits of adding serums to your daily skincare routine.
1. Serums are a Healthy Foundation
Before serums, people used to pop on morning moisturizer in their bathrooms and feel the skin dried out by the time they’ve left the house.
Compared to moisturizers, serums have a much lighter, easier-to-absorb, and long-lasting formulation. 
Serum’s thinner viscosity – easier absorbed by the face skin – makes them an ideal first step in the makeup layering process, so if you still want a moisturizer, apply it afterward.
In short, if you want to maximize the benefits of everything you apply to your skin, face serums are the answer.
2. Boosts Collagen and Removes Fine Lines
Serums with retinol are great at reducing the appearance of fine lines and wrinkles. 
Fine lines and wrinkles are a normal part of skin maturation, but it is dullness and dryness that makes them seem tired and old.
Easily absorbed, the active ingredients boost the skin’s collagen, and the results are visible almost immediately.
Plumping out fine lines and wrinkles, the skin looks firmer and healthier.
3. Protects From Free Radicals Damage
However, serums with vitamin C, vitamin E, ferulic acid, green tea, resveratrol, and astaxanthin are great at preventing oxidative damage.
Designed to protect your face from the harmful effects of air pollution or sun damage, serums act just like skin armor.
4. Keeps the Skin Hydrated
Moisturizers have their places – in the morning and before bed.
But to benefit from the hydrating effects of your moisturizer and ensure your skin is blissfully hydrated all day long, you need a serum.
The serum’s composition will keep the moisturizer in while ensuring the skin is still able to breathe.
5. Soothes Sensitive Skin
According to Dr. Melanie Palm, a board-certified dermatologist at Art of Skin, serums are ideal for people with oily and acne-prone skin types.
Serums’ light formulations soothe and nourish even the most sensitive patches of skin.
Choosing The Right Serum
There are different types of facial serums, each with specific ingredients based on your goals:
- Anti-aging serums – include retinol or bakuchiol and encourage skin renewal and collagen production.
- skin-brightening serums – chock-full of antioxidants and pigment-fighting ingredients like vitamin C, glycolic acid, kojic acid, ferulic acid, mushroom extract, licorice root, or lactic acid, these are ideal for improving skin tone.
- hydrating serums – with hyaluronic acid and vitamin B5, these serums hydrate skin, making it appear smoother, fresher, plumpier, and younger.
- free-radical fighting serums – contain resveratrol and vitamins C, A, and E to prevent skin damage from free radicals.
- anti-acne and sensitive skin serums – with salicylic acid and niacinamide (a form of vitamin B3) to deliver soothing, hydrating, and anti-inflammatory effects to sensitive skin.
- texture repair/improvement serums – include glycolic acid, a sugarcane-derived alpha hydroxy acid that penetrates the top layers of the epidermis to disrupt the intercellular bonds and sheds dull, discolored, dead cells to reveal smoother, glowing skin.
Face serums are lightweight formulations of high concentrations of active ingredients.
Serums’ fast instant absorption rate makes them ideal right after cleansing your face.
Remember, there are many types of serums, each with unique ingredients and purpose.
Some will brighten your skin or reduce blemishes, others will boost hydration and fight the signs of aging.
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Driven by a deep passion for the environment and a desperate need to do something to save it, Rebecca's true love lies in environmental justice, currently studying for a Master's degree in 'Conservation and Biodiversity' at The University of Exeter. With years of expertise in the worlds of advertising, PR, events, and movie publicity, Rebecca's lifestyle, sustainability, and wildlife content intrigue, inspire, and mobilize.