33 Affordable Streetwear Brands That Are Hype Right Now (In 2021)

Best Underground Streetwear Brands Emerging In 2021

With streetwear holding such a powerful position with younger buyers, the demand for cheap streetwear brands is rising.

There aren’t many other fashion styles that have managed to evolve and stay current while still honoring the origins and iterations that came before them.

This article is for both, the die-hards of the streetwear style and newcomers looking for affordable streetwear brands without breaking the bank.

This article will introduce you to 35 budget streetwear brands that are breaking through, now in 2021.




Don’t let the low price point or the handle ‘cheap streetwear brands’ put you off.

Judging by the style, cuts, and materials, there’s no doubt that some of these brands will become the next Supreme, BAPE, and so on.

Feel free to comment and add any streetwear labels you think should be on this list, as well.

Also, if you don’t mind extending your budget a bit, check out our full list of best streetwear brands.

Without further ado, these are the most affordable, 35 cheapest streetwear brands of 2021 you can buy right now.


1.
STÜSSY

Quality Streetwear Staples With Edgy Designs
USA

Stüssy streetwear

EDITOR’S NOTE

Innovative collaborations with other cool streetwear brands – check out their “featured” section.

Shop at PARADE

LOCATION | Based in California, US with flag stores in New York, Tokyo, Los Angeles, Milan, and London – Ships worldwide.

Launched in California, Stüssy dominates the streetwear scene.

It all started in the eighties – as a small graphic T-shirt brand – offering worldwide shipping since then.

At this point, everyone knows the history of this seminal Californian brand, built around the local surf and skate culture.

But if you don’t know, Stussy’s reputation evolved from a chilled-out surfer store into a famous urban brand of the ’90s.

Moreover, what’s interesting is that despite the sales kept growing, the label hasn’t lost sight of its origins.

The brand is famous for streetwear-styled tees, bottoms, jackets, hoodies, hats, and shorts at meager prices.

You can also find affordable collabs with high-end designers and lite streetwear pieces.

I like the brand’s tees and hoodies ranging from $30 to $80.

Also, I’ve ordered here some amazing streetwear jeans for less than $150. Quite the deal, right?


2.
KITH

Best Store For Affordable Streetwear Sneakers & Technical Clothing
USA

Kith streetwear

EDITOR’S NOTE

Streetwear and special treats for the whole family – make sure you visit all their tabs to find cheap streetwear for men, women, and kids.

Shop at STOCKX

LOCATION | Based in New York, US – Ships worldwide.

Once a footwear brand, Kith is a New York-based streetwear brand.

However, true to its origins, Kith is known mainly for its streetwear sneaker collections.

However, you’ll love the brand’s apparel lines, quite popular with the streetwear community looking for value for money.

In particular, I love the brand’s collaborations with Coca-Cola, New Balance, Tommy Hilfiger, Nike, and even Disney.

In fact, it was these collabs that turned Kith into a symbol among the streetwear style aficionados.

As a recap, with logo-heavy patterns and urban, loose, oversized cuts, Kith is the solution to affordable streetwear sneakers.


3.
DENIM TEARS

Affordable Statement Streetwear Apparel In Bright Colors
USA

DENIM TEARS affordable streetwear

EDITOR’S NOTE

All streetwear pieces are made in the USA, with some parts made of 100% EcoLife cotton.

Shop at GRAILED

LOCATION | Based in Los Angeles, US – Ships worldwide.

Denim Tears is a lovely and affordable streetwear brand, driven by a social mission.

The creator of Denim Tears, Tremaine Emory, has been championing black culture and racial justice for a long time.

Emory also pushes all the brands he collaborates with to do the same.

He recently posted a design version of Chuck Taylors on IG, inspired by the ‘African-American Flag’ painting by David Hammons.

He then outlined the conditions of release to Nike, requiring they push to defund police departments and put minorities in leadership roles within the company.


4.
10.DEEP

Well-priced Streetwear Releases With Meaningful Vibes
USA

10.DEEP streetwear

EDITOR’S NOTE

A streetwear brand of rare heritage that employs modern cuts and a lot of vibrant graphics.

Shop at YOOX

LOCATION | Based in New York, US – Ships worldwide.

Created by Scott Sasso in 1995, 10.Deep is a New York-based streetwear brand, flowed with the tides of graphic tee trends over the past couple of decades.

While purists now balk at its colorful, almost-eyesore graphics, that’s what rakes in all the ‘hypebeasts’ dollars, whether we want to acknowledge it or not.

And, whether the punk and skate influences drew you in, or you dig the ’90s-referencing anime iconic graphics, 10.Deep has the perfect formula:

“… one part history, one part regular and distinctive drops, and another part super reasonable prices.

And, truth be told, between history and aspirations, you can’t get any more balanced pieces from a cheap streetwear brand that makes premium look average.


5.
DIET STARTS MONDAY

Low-budget Streetwear Clothing With Political Messages
USA

DIET STARTS MONDAY streetwear

EDITOR’S NOTE

Streetwear pieces with loud prints to pair with your everyday looks.

Shop at MENLO

LOCATION | Based in Washington D.C., US – Ships worldwide.

Launched as a retail and restaurant concept in Washington, DC, Diet Starts Monday was created to last only three months.

However, the mad success the store experienced had it up for over a year.

Moreover, once the store was closed, the continuing demand made the brand continue operating and selling cheap streetwear via pop-ups across the country.

Over the years, the brand has partnered with various companies to release budget streetwear collections – from $45 up to $200.

I invite you to check out the brand’s latest releases which feature anti-police brutality messages and a wide array of “Stop Killing Black People” streetwear tees.


6.
A-Cold-Wall

Futuristic Streetwear From Eco-friendly & High-Tech Materials
UK

A Cold Wall streetwear

EDITOR’S NOTE

The label has amazing reversible and oversized designs quickly accessible thanks to the worldwide express shipping option!

Shop at FARFETCH (W)

Shop at FARFETCH (M)

LOCATION | Based in London, UK – Ships worldwide.

London-based fashion designer Samuel Ross started his British streetwear label A-Cold-Wall with functional design, fabric, and architecture in mind.

But, as the climate changed, so did his focus on streetwear couture.

Moreover, as Black Lives Matter protests crossed the ocean into the UK, the brand reacted by donating to its BLM financial aid program.

The program works by creating ten grants in various categories, from streetwear fashion to urban planning and public administration to food services.





7.
HYPE.

Best Basic Streetwear Sets For Women & Men
UK

HYPE. streetwear

EDITOR’S NOTE

Wide offer of lifestyle products, like backpacks and bottles to match your streetwear attitude.

Shop at HYPE

LOCATION | Based in London, UK – Ships worldwide.

What started as a T-shirt competition back in 2011 now joins the iconic list of cheap streetwear brands with great success.

That’s because Hype. has turned into a fully-fledged streetwear name, centered around all-over logo graphics.

The vivid and intense images are signatures of sorts, no matter if describing floral, geometric, or tie-dye design.

As the T-shirt, in general, goes through a revolution, or at least a reworking, HYPE manages to avoid the plain, solid-color trap.

All these aspects result in both flashy and statement-worthy without losing sight of comfort and price friendliness.


8.
OBEY

Shockingly Stylistic Affordable Street Style Clothing
USA

OBEY streetwear

EDITOR’S NOTE

Beyond activism, Obey is a streetwear label with an artistic side and feel.

Shop at PACSUN

LOCATION | Based in California, US – Ships to most countries.

There’s no shortage of trendy streetwear pieces showcasing Obey’s loud logo.

Obey is a streetwear clothing brand started by Shepard Fairey and packed with politically themed illustrations.

Thanks to the ubiquitous ‘Zumiez’ carrying the label at reasonable prices, the company earned a “mal” streetwear reputation, at least in the US.

At times, this streetwear is engaged in political and social commentary – see the rise of parody tees for further evidence.


9.
BROWNSTONE

Best Affordable Classic Streetwear Brand
USA

BROWNSTONE streetwear

EDITOR’S NOTE

A place for great streetwear classics ‘revisited’ as high-quality investment pieces.

Shop at SSENSE

LOCATION | Based in Los Angeles, US – Ships worldwide.

Brownstone is a streetwear brand on the radar of Lebron James, James Harden, and the cool kids at Complex.

Also, the brand was enlisted to create the official merch for the Roots Picnic 2020.

If that doesn’t make you want to get on board, take a closer look at the designed and sold shirt that raised over $45,000 for various BLM causes.

I also like the brand’s comfy shorts and cozy-cool hoodies that won’t break the bank.


10.
MENACE

Best Affordable Graphic Tees & Outwear Streetwear
USA

MENACE streetwear

EDITOR’S NOTE

Consistent and refreshing capsule streetwear collections out of the mass market norm.

Shop at ASOS

LOCATION | Based in Los Angeles, US – Ships worldwide.

Menace was launched in Los Angeles by Steven Mena, aiming to propagate a disappearing (maybe) but not-defunct streetwear form.

Over and over, we are told that genuine streetwear has died after shedding its local, subculture-based reputation to a global type of existence.

It is true, from multiple perspectives:

social media-fueled American hypebeast aesthetic, eCommerce making it possible for anyone, anywhere, and the advent of exclusive drops into general streetwear.

However, for as long as high-end contemporary fashion brands like Balenciaga borrow (steal) metaphors from streetwear brands, I know that streetwear is anything but dying.

I love the label for the graphic tees, outerwear, and caps pull from hip-hop and punk themes, away from sun-splashed over commercial Venice Beach imagery.





11.
HUF

Best Budget Streetwear Outfits For Skateboarders
USA

HUF streetwear

EDITOR’S NOTE

A perfect mix for staying ahead of the curve while honoring the iconic 90’s skateboarding and streetwear nostalgia.

Shop at PACSUN

LOCATION | Based in California, US – Ships worldwide.

The founder of the HUF, Keith Hufnagel, grew up skateboarding in the gritty streets of New York City in the late ’80s.

Back in those days, skateboarding was not popular at all:

It was somehow linked to a weird blend of punk rock and hip-hop, forming a counterculture of outcasts misunderstood by the classic genres and the masses.

However, this way of living would ultimately shape Hufnagel’s outlook on life and influence his skate streetwear apparel collections.

Nowadays, the shop/retail space HUF brings together some of the most respected brands of the skateboard, streetwear, and sneaker culture communities.

Keith’s brand HUF essentials work almost like a capsule collection; there, you can find streetwear pieces “Made by skateboarders, for skateboarders.”

HUF represents a more refined and forward-thinking skateboard brand and any individual inspired by the vast array of countercultures that parallel skateboard mentality.


12.
SPAGHETTI BOYS

Fun Graphics With Strong Messages
USA

SPAGHETTI BOYS streetwear

EDITOR’S NOTE

Underground and highly artistic streetwear merch.

Shop at GRAILED

LOCATION | Based in New York, US – Ships worldwide.

If you’re going to do graphic tees, whatever you create better be pretty darn memorable.

That’s the motto of Spaghetti Boys, a cheap streetwear brand started by Kerwin Frost and Ray Martinez.

The label is unabashedly owning the viral-marketed, Off-White-originating, celebrity-endorsed roots – defies all that with expansive, doodle-like images and outlandish designs.

The garments resemble a hybrids concert tees with hand-drawn, grotesque-leaning scribbles you might encounter somewhere in the middle of a high school student’s textbook, crafted in a moment of boredom.

Moreover, you don’t have to see the brand’s logo to know the tee is a “Spaghetti Boys” design as every cut functions strictly as a signature.


13.
RENOWNED LA

Fashionable Streetwear With Summer Color Palettes
USA

RENOWNED LA cheap streetwear

EDITOR’S NOTE

Adventurous and world-recognized ethos, this brand has been featured in major fashion publications.

Shop at RENOWNED

LOCATION | Based in Los Angeles – Ships worldwide.

Driven by the ever so imaginative creative director John Dean, Renowned LA continues to push street menswear to new heights.

This time, Dean focuses on diversity and sustainability, seen in the label’s kilter streetwear collection entitled “Against All Odds.”

The collection explores the American Dream and features robust graphic t-shirts featuring pinnacles of black culture since the Civil Rights Era.

The best part is that all proceeds will go to ‘The George Floyd Foundation’ and ‘Reclaim the Block.’


14.
KNOW WAVE

Affordable Streetwear For Culture Lovers & Graphic Fans
USA

KNOW WAVE streetweara

EDITOR’S NOTE

The multi-artistic international community it is built upon.

Shop at END.

LOCATION | Based in Los Angeles, US with flag stores in New York, Los Angeles, London, Moscow, and Tokyo – Ships worldwide.

What’s better? – to borrow from, or to get inspired by Peter Saville?

Conceived as a platform for LA art gallery Morán in 2012, Know Wave ties in both, a radio station and clothing line that mimics the minimalism of Saville’s work, especially the club posters, album covers, and single art produced for Factory Records.

Appearing on countless tees, hoodies, jackets, and shoes over the past five or so years, the brand takes a shot at recognizable themes such as New Order, Power, Corruption & Lies, with vivid artwork and retro feels.

The prices tend to be a bit more budget-friendly, so there’s always something on the cheap side.

Overall, the garments, while still logo and graphics-based, have a certain understated versatility.


15.
PALACE

Stylish, Functional,a & Affordable Street-punk Clothing
UK

Palace skateboard streetwear

EDITOR’S NOTE

Street-punk irreverence is widely available here.

Shop at FARFETCH (W)

Shop at FARFETCH (M)

LOCATION | Based in London – Ship to most countries including the US.

If you’re trying to be the cool kid on the streets again, Palace might be the streetwear brand for you.

Despite being a young brand (started in 2010), Palace has become quite popular, essentially thanks to exciting collaborations with Adidas and Reebok.

I find Palace an excellent brand for cheap tracksuits, crop jackets, tees, cargo pants, and even baseball caps.





16.
FTP

Best For Confrontational & Unapologetic Streetwear Styles
UK

FTP streetwear

EDITOR’S NOTE

Independent and provocative streetwear brand that defy norms and authorities.

Shop at STOCKX

LOCATION | Based in California – Ships worldwide.

FTP, or Fuck the Population, was started by Zac Clark when he was only 15.

Clark was making t-shirts for his friends to wear in school and printed “FUCK” backward on them because, you know, teachers and that stuff…

I like that since its inception, the brand has remained equally affordable and controversial.

Zac, a gun enthusiast, once posted so many images of his firearms on social media, it led to a raid of the FTP warehouse by the cops, resulting in an arrest and $415k bail.

Another interesting tidbit about this enigmatic label is that Clark wears bandanas to shield his identity, as he is hesitant to be the ‘face’ of the brand.


17.
POST-IMPERIAL

Strong & Bright Colors Technical Streetwear
Africa

POST-IMPERIAL streetwear

EDITOR’S NOTE

A mindful brand that uses a native process, prioritizing ethical responsibility and creativity.

Shop at MATCHESFASHION

LOCATION | Based in Africa – Ships worldwide.

A creation of Niyi Okuboyejo, Post-Imperial strives to design beautiful streetwear couture unseen anywhere else.

I make products that shock people. Once they pick it up, they start learning about the story behind each creation.

A true labor of love, Post-Imperial uses local Nigerian artists to hand-paint patterns on the clothing before fabrics are hand-dyed through a process developed by the Yorubas.

When done, these unique streetwear clothes are shipped to New York, where everything is cut and sewn.

Whether it is beautiful button-up tops, patchwork shorts, or galactic pocket tees, Post-Imperial has it, plus a breath-taking approach to design.


18.
THE HUNDREDS

Modern Workwear With An Emphasis On Street Culture
USA

THE HUNDREDS cheap streetwear

EDITOR’S NOTE

The brand’s ethos, “People over Products,” takes streetwear attire to the next level.

Shop at ASOS

LOCATION | Based in Los Angeles, US – Ships worldwide.

Born in sunny and posh Cali, The Hundreds is a rare fashion label dedicated to street culture fashionistas.

Started 16 years ago by Bobby Kim and Ben Shenassafar, the brand has stayed on a relatively steady course.

The brand has terrific pieces inspired by skateboarding, surfing, hip-hop, and punk culture vibes, all starting at around $30 or less.

Thanks to the brand’s growing visibility and clout, The Hundreds has moved into luxury streetwear, which has seemed like the next logical and inevitable step.

Moreover, thanks to their latest collaborations, including Disney and Adidas, The Hundreds has gained an aspirational, get-this-drop feel.

While most of the brand’s pieces are affordable, some T-shirts, caps, outerwear, and denim go above $200, especially the color-blocked combinations.


19.
UNDERCOVER

Best For Rare Japanese Streetwear Styles
Japan

UNDERCOVER streetwear

EDITOR’S NOTE

A balanced mix of music, art, and fashion with high-end attention to detail.

Shop at FARFETCH (W)

Shop at FARFETCH (M)

LOCATION | Based in Osaka, Japan with flagships stores all over the world – Ships worldwide.

This Japanese label was born in the nineties in Tokyo and has grown in popularity worldwide ever since.

Once part of the Ura-Harajuku scene in Tokyo, Undercover was one of the first brands to crossover from streetwear to more stylish lines of a broader culture

The label has a strong influence from Brit Punk culture and elements that go beyond just a Japanese Touch.

The main ingredients of Undercover are outlandish lines and designs for the basic T-shirt, quirky and eye-catching graphics.

Please note that some of Undercover’s rare streetwear pieces can be a bit on the pricey side.

For example, the brand’s affordable luxury and effortlessly-chic T-shirt collections start from €250.





20.
EMBELLISH NYC 

Best Badass-looking Denim Streetwear Style
USA

EMBELLISH NYC streetwear

EDITOR’S NOTE

Undeniable statement streetwear pieces at very affordable prices.

Shop at AMAZON

LOCATION | Based in NYC, US – Ships worldwide.

Embellish NYC is an LA-based denim brand that feels fresh and cool right now.

The brand delivers what we call elevated streetwear, even though it reads like an oxymoron and a paradox of some sort; nobody cares…

Overall, Embellish NYC creates clothing meant to be rough-and-tumble casual, influenced by a subculture that nevertheless ends up on a runway at Fashion Week.

Nothing about the label designs seems like direct cash or status grab.

Rather, slim fits, in standard and biker styles when riding cruiser bikes for women, get ripped, splattered, and faded in varying degrees.

I bet that, with the right tools, you could do something similar yourself.

However, rather than ending up as a DIY project gone wrong, Embellish NYC pulls it off with finesse.


21.
WALKER WEAR

Best Affordable Hip-hop Style Streetwear Of The 90’s Swag
USA

Walker Wear emerging streetwear brand

EDITOR’S NOTE

The first streetwear brand started by a woman!

Shop at WALKERWEAR

LOCATION | Based in Brooklyn, US – Ships worldwide.

Even if this is the first time you hear about this streetwear brand, Walker Wear is an OG of the style.

After seeing the success of Dapper Don, founder April Walker commenced her eponymous label in Brooklyn.

A real trailblazer in streetwear, the brand has been worn by Jay Z, Aaliyah, Biggie, Tupac, and LL Cool J.

I love how April brings transparency about racism in the fashion industry through clothing and style.

Read her brilliant and insightful essays on the matter, and shop some of her cool designs below.


22.
BRICKS & WOOD

Everyday Affordable Quality Streetwear Clothing & Accessories
USA

BRICKS & WOOD streetwear

EDITOR’S NOTE

This community brand wants to bring purpose back to the streets.

Shop at VERISHOP

LOCATION | Based in Los Angeles, US – Ships worldwide.

Founder Kacey Lynch, a strong advocate for storytelling, refers to Bricks & Wood as the “South Central” brand.

Lynch thought his idea for a clothing brand was a ‘dope’ idea but refused to put it out there before he had cemented the story he wanted to tell; a rare style that does not compromise quality, genderless, and sustainability.

Nowadays, the brand’s creations are built from high-quality materials by top cutters and sewers.

As such, Bricks & Wood pieces are designed for a lifetime and can be worn by both men and women.


23.
ELWOOD

Vintage & Unique Street-Style Clothes & Accessories
USA

ELWOOD streetwear

EDITOR’S NOTE

Elwood focuses on authenticity and on recreating iconic fabrics.

Shop at ELWOOD

LOCATION | Based in Los Angeles, US – Ships worldwide.

Nowadays, at the heart of streetwear, Elwood, another California-based brand, started in the mid ’90s with a vision to rework casual apparel.

A bit complicated to start with, the concept eventually involved skaters in the design process.

Today, the brand’s initial aesthetic recalls the early 90s, with its tapered jeans offering enough space for movement, long shirt tail-style tees, and all-over plaid and checkerboard patterns.

Don’t get me wrong, it is not quite the ’90s you remember, but close.

The clothing has a bit more flexibility, and the somewhat minimal look tends to veer away from loud graphics.

I recommend this cheap streetwear brand as a store where you can put together your nostalgia-laden capsule collection – with a fresh touch.

Simply put, Elwood’s designs and prices recall the versatility and accessibility attributes that streetwear had two decades ago.


24.
CROSS COLOURS

Oversized, Contrasting, & Colorful Streetwear Looks
USA

CROSS COLOURS streetwear

EDITOR’S NOTE

An intelligent business approach that uses fashion as a form of protest.

Shop at AMAZON

LOCATION | Based in Los Angeles, US – Ships worldwide.

Started by entrepreneur Carl Jones with the later edition of graphic designer Thomas Jones, Cross Colours is a unique vehicle for disseminating racial unity, rebuking gang violence, and promoting education.

The motto of the brand Cross Colours feels exceptionally timely:

Clothes Without Prejudices since 1989.

I love Cross Colour’s cheap streetwear pieces and their HBCU Mentorship Program that connects students with resources, helping them get into fashion and entertainment.





25.
PATTA

Appealing Pro Hip-hop Streetwear Graphics
The Netherlands

PATTA streetwear

EDITOR’S NOTE

The original fact this brand started as a hobby, aiming to create street-friendly clothes for friends and family.

Shop Now

LOCATION | Based in Amsterdam, The Netherlands – Ships worldwide

Patta was born in Amsterdam’s hip-hop scene, and as a result, it has a rare European-Urban vibe to it.

Amsterdam’s love for underground and hip-hop music transpires in the brand’s extra-cool collections of sneakers and streetwear basics.

I find Patta to be one of the most colorful and affordable streetwear brands you’ll find out there.

I also love the brand’s loose cuts that’ll make you spend your days in comfy and yet, very stylish outfits!

Patta is an excellent affordable streetwear brand with tees around €35 and bottoms around €100!


26.
CRIME CLUB

Streetwear Activists Far Ahead Of The Game
USA

CRIME CLUB streetwear

EDITOR’S NOTE

Statement pieces infused with strong visual stories.

LOCATION | Based in Brooklyn, US

Based in Brooklyn, every Crime Club streetwear piece is hand-printed and created in-house by local artisans.

The brand’s latest collection includes t-shirts and hoodies that speak, strength to strength, against systemic racism or police brutality.

See, for example, Uncle Sam-inspired “I Want You to Help Us Stomp Out Racist” and the “No Cop” tees, so much in vogue right now.

Above all, Crime Club will donate 100% of the proceeds of the mentioned tees.


27.
COME BACK AS A FLOWER

Contemporary Vintage Streetwear Blends
USA

COME BACK AS A FLOWER streetwear

EDITOR’S NOTE

Streetwear label that puts ethical and environmental values back on the street.

Shop at BROWNS

LOCATION | Based in Los Angeles, US – Ships worldwide.

Come Back As a Flower‘s incredible rainbow and bleach tie-dye sweatsuit sweats make this LA streetwear brand a case apart in the landscape.

Moreover, the brand’s recent endeavors are pushing for sustainability, hence using 100% recycled cotton for their one-of-a-kind hand-dyed pieces.

This ethically produced label is loved by trendsetters such as ASAP Rocky and Big Sean.


28.
COMME DES GARÇONS PLAY

Casual Laid-back Yet Highly Fashionable Streetwear
France

COMME des GARÇONS play streetwear

EDITOR’S NOTE

Avant-garde Japanese roots for the streetwear aficionado.

Shop at FLANNELS

LOCATION | Based in Paris, France – Ships worldwide.

If you’re looking for a quirky vibe, Comme Des Garçons Play streetwear collection is the one for you.

At the Iconic bug-eyed heart logo shop, you’ll find all the cool wardrobe pieces you’ve wanted so much.

Moreover, Comme Des Garçons Play’s designer collection has an unbeatable price compared to other high-end streetwear brands out there.

For example, you can get tees sporting CDG heart-shaped iconic logos, classic hoodies, Breton tops, and much more for under $100!





29.
PARADISE NYC

Old-school Yet Contemporary Streetwear Styles
USA

PARADISE NYC streetwear

EDITOR’S NOTE

Self-expression and the rare factor are highly valued.

Shop at HBX

LOCATION | Based in NYC, US – Ships worldwide.

Those of you in your mid-30s, most likely recall the independently run t-shirt shops of the ’90s.

Perhaps there was one at your local mall or in an alternative section of your city.

Those old kinds of stores used to carry a mix of band tees, pop culture parodies, and kitschy statement prints, often available only there.

Paradise NYC is just that, a streetwear brand that brings back memories of those bold and sometimes borderline-inappropriate graphics.

Started by the LA skater Sean Pablo, the brand was formerly known as Palisades Paradise, occasionally spelled PARADI3E.

You can now have the feeling of having something semi-exclusive without it costing you hundreds of pounds on eBay.


30.
A GOOD COMPANY

Essential Streetwear Garments With Quirky Graphics
UK

THE GOOD COMPANY streetwear

EDITOR’S NOTE

The brand’s unique collaborations infuse and guide the overall creative process.

Shop at AGOOD

LOCATION | Based in the UK – Ships worldwide.

A Good Company’s cheap streetwear pieces give a platform to some that might not have been able to find it elsewhere.

Beyond superb streetwear clothes, via radio broadcasts, to musical events, the founders of the brand, Quinn Arneson and Kumasi Sadiki provide a “home-away-from-home” place for aspiring artists all over the world.

Overall, I love the brand’s playful illustrations and colorful graphics, especially in their spring/summer collections.


31.
THE MARATHON CLOTHING

Best Black-Owned Affordable Streetwear Brand
USA

THE MARATHON CLOTHING streetwear

EDITOR’S NOTE

The simplicity and yet super powerful character oozing from every single streetwear piece of this brand.

Shop at MARATHON

LOCATION | Based in Los Angeles, US – Ships worldwide.

It doesn’t feel right to mention black-owned streetwear brands without recognizing the late Nipsey Hussle’s brand, The Marathon Clothing.

The label was started by the rapper with his brother, Samiel Asghedom, along with A&R of Def Jam, Steve Carless, and marketing strategist and public figure Karen Civil.

Since its launching day, Nipsey’s mission was clear: to empower the local community and people through garments that “have something to say”.

While the clothing store closed down last year, the online retailer is still up and running.


32.
HLZ BLZ

Streetwear To Empower Women & Girls
USA

HLZ BLZ

EDITOR’S NOTE

Stunningly cut, edgy, feminine, and powerful-looking streetwear styles.

Shop at AMAZON

LOCATION | Based in Los Angeles, US – Ships worldwide.

HLZ BLZ is an LA-based label dedicated to cheap streetwear for women.

The brand has bold and daring lines intentionally selected to empower women and put them on the streetwear map.

And it gets better. The prices are fantastic, all well under $130!





33.
MARTINE ROSE

Best Edgy Budget Streetwear Brand
UK

Marine Rose streetwear

EDITOR’S NOTE

Bringing androgynous and high-end streetwear fashion into the general street scene.

Shop at FARFETCH (W)

Shop at FARFETCH (M)

LOCATION | Based in London, UK – Ships worldwide.

Martine Rose brand is sold at streetwear fashion collective staples such as Farfetch, Ssense, Dover Street Market and MRPORTER.

Founded by Martine Rose in London in 2007, the brand’s unique aesthetic mixes fun fabrics with clean silhouettes, as the founder gets inspiration from her Jamaican-British heritage.

The brand also participated in London’s “Get Up, Stand Up No” exhibition to celebrate 50 years of Black British excellence.

The founder has also developed a bit of a cult following in the menswear world by hosting fashion shows in unconventional locations.

I recommend Rose’s very affordable streetwear pieces if you’re looking for something on the edgy side.

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Which one of these emerging streetwear brands is your favorite and why?

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1 COMMENT

  1. I was wondering if anyone knows what happened to Dimepiece LA celebrity streetwear brand? I seem to be unable to proceed to the checkout on Dimepiecela site. I’ve read in Vanity Fair that they were acquired by a UK hedge fund in excess of $50m. I’ve just bought the Nostalgia Unisex Crewneck Sweatshirt from Amazon and absolutely love it xox

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