Most Popular & Trendiest Lingerie Brands in 2023!
Finding cute bras from famous (and affordable) lingerie brands is tricky.
As a lingerie lover, I’ve decided to curate the best brands in 2023 and share my top 51.
To put the article together, I’ve hand-curated over 200 exquisite lingerie brands: famous, affordable, independent houses, and even from TikTok & Instagram.
Moreover, in the second part of the article, I’ve curated the best lingerie brands by category – for all body types, styles, events, and pockets.
You’ll also discover lingerie brands specializing in plus-size and inclusive pieces, bridal, sexy lingerie, and even luxury sets.
So, if you want to look like a million bucks and feel sexy AF – in bed or front of the camera – this article is for you.
Savage X Fenty
SEXY, PLUS SIZE, LGBTQ+
Affordable from $6.50
If you have to search for the best lingerie anywhere, start with Savage X Fenty, a lingerie company owned by Rihanna.
The singer-turned-beauty and fashion mogul has the best line of lingerie out there right now – as a reinvention of what traditional intimates and lingerie presentations should look like.
Savage X Fenty lingerie includes high-end but affordable bras, panties, garter belts, bralettes, fancy panties, and stockings for all body sizes, shapes, and types.
Check out the Savage X Fenty See-through Bodysuit Teddy Lingerie set pictured below – suitable for more conservative events.
Or the Savage X Fenty Lace Fishnet Slip Dress Lingerie is at the top of the lingerie game and loved by the LGBTQ+ community.
Savage X Fenty See-through Bodysuit Teddy Lingerie
Savage X Fenty Lace Fishnet Slip Dress Lingerie
Savage X Fenty Plus Size Lace Teddy One-piece Lingerie
Savage X Fenty Underwire Cupless Halter Corset Lingerie
STYLISH, SEXY, BRIDAL
Affordable from $19
HSIA infuses comfortable, classic styles with charming arrays of dazzling colors you won’t find anywhere else.
The label uses top-quality materials to create compressive yet cute corsets, stunning garters, balconette bras, and tulle knickers in various styles and shades.
HSIA Unlined Underwire Lace Teddy Low Back Bustier
Sexy Halter Lace Bralette Lingerie
HSIA Classic Overbust Lace Corset Bustier
HSIA Petal Vine Sexy Lace Chemise
LUXURY, CLASSY, BRIDAL
High-end from $40
If you’re after luxurious and sexy lingerie, you must check out the offerings from Agent Provocateur.
Founded by Joseph Corré, the son of Vivienne Westwood, in 1994, Agent Provocateur is one of the most famous lingerie brands in the world.
I like, in particular, the Agent Provocateur Black Lace Lingerie Set for a special night out, designed to bring out your inner sex kitten.
Another lingerie piece from Agent Provocateur, and my fav of all, is the Silver Mesh Bridal Lingerie, a one-of-a-kind designed as a rare blend of romantic, empowerment, and modern boudoir feel.
Agent Provocateur Silver Mesh Bridal Lingerie
Agent Provocateur Black Lace Lingerie Set
Agent Provocateur Vintage Leopard Silk Bodysuit
Agent Provocateur Slik Slip-on Pink Lingerie Dress
PLAYFUL, SEXY, PLUS SIZE
Affordable from $4.95
Driven by the “Own Your Sexy” motto, Yandy is a relatively new brand in the lingerie market.
For something more cheeky, consider the brand’s Yandy Bondage Latex Lingerie, a super sexy and charming piece designed to make you look like a rock and roll doll.
Whether you’re after something classic or very risque, be sure you’ll find lingerie here that looks and matches your energy.
As such, it creates panties, teddies, bodystockings, hosiery, and lingerie that lets the wearer explore the desires of body and mind, as seen in the Yandy Crotchless Bodystocking lingerie pictured below.
Yandy Bondage Latex Lingerie
Yandy Plus Size Lingerie Set
Yandy Red Lace Garter Belt Lingerie
Yandy Crotchless Bodystocking Lingerie
CLASSY, SEXY, BRIDAL
High-end from $65
Hailed as the home of sexy lingerie, underwires, T-shirt bras, hiphuggers briefs, and thongs, Victoria’s Secret lingerie brand needs no introduction.
For those that want to show off their booty, the Victoria’s Secret Underwire One-piece Satin Teddy Lingerie has the perfect balance and style.
But, if the top half of your body is what you aim to accentuate, Victoria’s Secret See-through Matching Lingerie Sets are a must!
Victoria’s Secret Underwire One-piece Satin Teddy Lingerie
Victoria’s Secret Bridal Top & Garter Skirt Lingerie Set
Victoria’s Secret See-through Matching Lingerie Sets
Victoria’s Secret Lace Babydoll See-through Lingerie
VINTAGE, CLASSY, SUSTAINABLE
High-end from $35
There’s something unique about Araks’ lingerie pieces: the unique combination of vivid colors with classic, even retro lingerie cuts.
Moreover, the label uses sustainable materials to create stunning corsets, garters, balconette bras, and tulle knickers, of course, with an element of vintage design.
Two of my fav lingerie pieces are the Araks Vintage Slik Lingerie Slip Dress, suitable for evenings, and Araks Classic See-through Lingerie Set, suitable for a celebratory event.
Araks Vintage Slik Lingerie Slip Dress
Araks Classic See-through Lingerie Set
Araks Vintage D-cup Underwire Lingerie Set
Araks Organic Cotton Crochet-trim Lingerie Set
CUTE, MODERN, SUSTAINABLE
High-end from $38
A firm favorite among fashion editors and influencers alike, Dora Larsen is best known for pastel hues and color-block lingerie that feels as dreamy as it looks.
From soothing and amusing to rebellious and cheerful, Dora has them all, such as the Dora Larsen High-apex Lace Lingerie Set or the Dora Larsen Triangle Lace-trim Lingerie set below.
But, if you’re after a more capricious take on what it means to be sexy, I highly recommend the kaleidoscopic purple lingerie piece, Dora Larsen See-through Lace Lingerie Set.
Dora Larsen See-through Lace Lingerie Set
Dora Larsen Underwire Lace Lingerie Set
Dora Larsen Triangle Lace-trim Lingerie Set
Dora Larsen High-apex Lace Lingerie Set
PLUS SIZE, MINIMALIST, COMFY
High-end from $68
Cuup is a plus-size lingerie brand founded on the knowledge that most women wear the wrong bra size.
The trend was caused by old-school lingerie brands that confined women to smaller, unrealistic fits.
In return, Cuup designs bras that perfectly fit curvy and plus-size bodies without compromising the aesthetic and overall style.
The brand offers five bra styles, four bottom silhouettes, and 40 inclusive sizes, balancing sensuality with everyday practicality.
Cuup See-through Mesh Lingerie Set
Cuup Modern Bridal Mesh Lingerie Set
Cuup BBW Mesh Lingerie Set
Cuup Neutral Plus Size Lingerie
Fleur du Mal
CLASSY, PLAYFUL, LUXURY
High-end from $28
Fleur du Mal is the lingerie brand for those seeking indulgent and sensual lingerie sets.
Catering to those who prefer leather to lace, the label allows purchasing faux leather sets made of vegan leather, such as the Fleur du Mal Black Vegan Leather Lingerie Bodysuit presented below.
The brand’s Frankie lingerie collection (my fav!) includes a bra, panties, and even the option to cover up with faux leather pants or skirts.
Fleur du Mal Open Cup & Crotchless Lingerie Set
Fleur du Mal Bridal Silk & Lace Bodysuit Lingerie
Fleur du Mal Black Vegan Leather Lingerie Bodysuit
Fleur du Mal Embroidery Bra Thong, Garter Lingerie Set
Adam & Eve
EROTIC, KINKY, PLUS SIZE
Affordable from $3.49
Whether you’re looking for panty thongs, baby dolls, or sexy chemise lingerie, Adam & Eve has a little something for everyone.
To me, Adam & Eve stocks some of the sexiest lingerie around, including curve-hugging teddies plus breathtaking bra and panty sets in a wide range of sizes.
In particular, I like the Adam & Eve Plus Size Sexy Teddy Lingerie, and I find it the sexiest of all on this list.
Adam & Eve Plus Size Sexy Teddy Lingerie
Adam & Eve Strappy Chemise Lingerie Set
Adam & Eve Naughty Maid Lingerie Set
Adam & Eve Pink Lace Lingerie Set
CUTE, COMFY, PLUS SIZE
Affordable from $8.95
Aerie is an intimate apparel and lingerie retailer owned by American Eagle Outfitters.
The aerie line sells dorm wear, loungewear, sleepwear, and swimsuits, and the brand’s Arie Cotton Sunkissed Lace Lingerie Set at under 30 USD is an absolute bargain!
Made from the softest fabrics and with the cutest prints, Aerie’s lingerie will make you feel comfy all season long.
Arie Cotton Sunkissed Lace Lingerie Set
Arie Plus Size Lace Bodysuit Lingerie
Arie Seemless Strappy Lingerie Set
Arie High Cut Lace Lingerie Set
TRENDY, PLUS SIZE, LGBTQ+
Affordable from $4.55
Calvin Klein is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, often minimal, aesthetic.
Founded in 1968, the brand has become a top-drawer international favorite, and the brand’s latest lingerie sets combine cuts and colors unseen before.
CK’s laid-back colors and twists on bralettes are designed to enhance your natural shape without crossing the line to sexed-up intimates.
Calvin Klein Plus Size Pride Lingerie Set
Calvin Klein CK Black Bridal Bodysuit Lingerie
Calvin Klein See-through Strappy Lingerie
Calvin Klein Wire Free Plus Size Lingerie Set
BEST Lingerie Brands by Category
Pick up seam-free plus-size underwear for smooth lines, or get ready for date night with plus-size intimates guaranteed to bring the heat.
With lace trims, iconic detailing, and adjustable straps for maximum comfort, shop the whole collection and find all the curvy lingerie you need with these brands below.
Plus-Size Lingerie Brands (Inclusive)
This section comprises the best lingerie brands for curvy queens.
From plus-size sexy lingerie in hot reds and statement prints to curve-complimenting plus-size bras, take your underwear drawer to the next level.
Called ‘solution wear,’ Skims’ lingerie sets, underwear, and shapewear stretch twice their size and are meant to showcase and enhance one’s sexy curves.
You’ll find a wide range of undies and loungewear in muted neutral ribs, jerseys, velvets, and more in sizes up to 44DD and 4X.
As a lingerie company that offers over 80 sizes, ThirdLove is serious about putting comfort first.
ThirdLove’s lingerie sets contain memory foam that molds around you, no matter your cup size, without conforming to a specific shape.
Liberte offers a tight lingerie edit comprised of four lace bras and six lace underwear silhouettes in three practical colorways.
However, you can mix and match according to your taste and fit, as the brand’s lingerie line was designed for everyday wear, striking a balance between aesthetics, comfort, and support.
True & Co.
True & Co.’s seamless and soft lingerie designs are based on a multi-question ‘fit quiz’ taken by 9 million women!
The lingerie label is mainly known for super-supportive bras. Still, True & Co. also supports organizations such as ‘I Support the Girls,’ which supplies bras and underwear to women in need, and ‘Keep a Breast,’ which promotes breast cancer awareness.
Elomi launched in 2008 as a brave new concept of lingerie and a pioneer for the fuller-figure community.
The label continues to create innovative lingerie and give its clients trend-driven looks in fabulous fitting styles that you can trust up to a K cup.
“Angel or a devil”? Angelique is a great lingerie shop for plus-size intimates that make you feel sexy any time of the year.
Angelique’s bestsellers are bikini sets and stockings ranging up to a 6XL.
Packed with sexy but affordable bodysuits, babydolls, panties, and bras, Montelle Intimates is a top lingerie brand to stock for the summer.
Also, Montelle Intimates has a stunning offering of minimalist lingerie sets for those with petite bodies.
Welcome to Curvy Kate’s naughty little sister, a modern, sexy lingerie brand specializing in saucy and exciting lingerie wear for ladies with big boobs, from DD cup size to HH cup size and briefs from 10 to 16.
Scantilly by Curvy Kate lingerie experts knows how to fit big busts with lace, embroidery, and cut-outs in the sexiest details.
With 81 stores across the United States, Ashley Stewart is a leading lingerie company serving curvy women around the country.
The label also carries French lace-adorned sexy lingerie, corsets, dainty babydolls, and the most comfortable thongs for big, high-waist ladies.
Hip & Curve
It’s right in the name of this one; whether you want to bare it all or leave some things to the imagination, Hip & Curve has it all.
Available in bright colors and daring cuts accentuating the body’s natural curves, the brand’s lace rompers and teddies are total standouts.
Anaono stands out from all other lingerie brands here thanks to its collection of bras that serve different breast shapes, surgery outcomes, and more.
So whatever situation you’re in, and whether you just experienced a procedure or searched for a lightweight bra, Anaono is your lingerie brand.
Bridal Lingerie Brands
Choosing your wedding dress is the most crucial part of any wedding, but what about everything underneath?
Feel confident and sexy on your big day with these brands and their exclusive lingerie collection.
From gorgeous white bridal underwear, sexy bridal garters, and wedding knickers for the day-to-the-night wedding look to sultry evening looks and gorgeous bridal nightwear sets.
Try the super sexy lingerie sets from Adore Me if you want to adore your feelings.
One of my favs is the brand’s Lyla Unlined set, with a black and red bustier top and matching panty is ideal for tying the whole outfit together.
You can always count on Intimissimi for bodysuits and slips that put you in the mood and subdued but still oh-so-sexy lingerie.
For a slimming figure under your date-night outfit or to be worn on by itself, check out the Retro Shaping Slip in black and light pink to match any mood.
Eberjey’s inclusive lingerie achieves the perfect balance of femininity and comfort, from bedroom lingerie to nightwear for women.
The line’s selection of sexy bras comprises soft bralettes, coming in the prettiest range of refined hues and neutrals you’ll want to wear all day long.
Sexy Lingerie Brands
Check the brands below for sexy lingerie that makes you feel good.
These brands are experts in bold bodysuits from breathable and decorative fabrics.
Sexy lingerie with a soft feel, delicate embroidery, and supportive features are the sexiest styles and are made, so you can wear them as often as you like.
A little bit lacy, a little bit racy, these daring lingerie sets will be your perfect partners in crime.
If you’re after sexy sheer lingerie pieces, everyday bras, or far less coverage like open-cup bras and crotchless panties, you must take a peek at Lavinia’s offering.
Above all, the brand’s stand-out lingerie set of sheer balcony bras lets you pair them with any of their lace panties.
Bare it all in the brand’s ‘Open’ bra top, or leave a little more to be desired with the ‘Oh So Sweet’ bra; it’s time to give people goosebumps when they see you in Gooseberry’s lingerie pieces.
Gooseberry’s lingerie offering includes more detailed lingerie sets, like the ‘Full On Glam,’ that you can wear out and about under a blazer quickly.
Courtesy of Bluebella, stockings and hosiery are no longer only for special occasions.
The lingerie company sells more than just sultry stockings, although those are a must to check out.
For something more full-coverage to pair with your tights, Bluebella recommends their bestselling Karolina Basque, a bondage-inspired outfit with a balconette bra top and corset-like mesh body.
Explore the Nightwear tab on their site to complete the look with teddies, robes, nighties, and more.
Coco de Mer
Coco de Mer is a high-end lingerie brand that stocks lace thongs, bodysuits, and bras, suited for the upcoming holiday and beyond.
The brand’s ‘Muse Naomi’ satin-trimmed embroidered tulle bodysuit is a show-stopper with fantastic attention to detail and embroidery.
We also love the brand’s classic lingerie, like this black Athena cutout embroidered tulle and satin bodysuit.
Known for creating exceptionally comfortable lingerie, seamless lace, and mesh designs, Cosabella will make you want to live and sleep in its bralettes, soft-cup bras, and undies.
Cosabella is a no-brainer choice if you want light support and all-day lingerie with high wearability; these light-as-a-feather lingerie pieces come with no distractions.
You’ll recognize this brand if you enjoy spicing your sex life with adult toys.
But did you know LoveHoney also sells the sexiest lingerie?
Check out the brand’s all-inclusive sets, like this black Lovehoney Bombshell Black Lace Babydoll Set with the babydoll top and a matching thong bottom.
We also love the Fierce Romance Black Wet Look and the Plus Size Moonlight Peekaboo Bra and Garter Panties Set for a more risky touch.
Sold on Amazon and starting at around 15 USD, Avidlove is a one-stop shop for cheap stockings, babydolls, one-pieces, and all the sexier undergarments.
An affordable option is the $18 Lace Teddy Strap Babydoll Bodysuit with Garter Belts, or the Satin Lace Chemise Nightgown, in 25 colors and inclusive sizing.
A big name in sexy lingerie right now, Ann Summers’ bodysuits range from a more full-coverage look like the ‘Boldly Beautiful Thong Bodysuit’ to less coverage like the appropriately named Essential Mesh Bodysuit.
Apart from bodysuits, Ann Summers is a great lingerie store for multifunctional bras and panties to mix and match all year long.
It’s the goddess of love and beauty, so put a little trust in Venus to make your life a bit sexier with one-of-a-kind panties, bras, and robes accessible for all.
For all things lace, straps, and lingerie showing some skin check out Venus’ sexy undergarments and must-have bedroom section.
This British online clothing marketplace has dedicated a whole page to the love of lingerie, from classics to top sensual and risqué styles.
If you like more classic sets of bras and panties, go with the red Scalloped Lace Frill Bralette And Thong Set or the Mesh Embroidered Floral Bra And Panty Lingerie Set for something more flowery.
Moving on to the more risqué, the Lace-Up 3-Pc Lingerie Set and the Plus Lace Underwire 3pc Lingerie Set come with lace bralettes and are a must.
Frederick’s of Hollywood
Thanks to Fredrick’s of Hollywood, matching with bae in the bedroom has never been easier.
Ladies, check out the Ivonne Open Front Mesh Babydoll or the fun and playful Be My Lover Bedroom Costume and the Take My Heart Boy shorts panties.
Dita Von Teese
Launched by the burlesque dancer Dita Von Teese, the brand with the same name stands out thanks to vintage-inspired lingerie and underthings.
Dita Von Teese’s Madame X styles are for wearing out, peeking out from under a sheer or low-necked top, with trapunto stitching and thoroughly seductive strappy accents.
Dita Von Teese is a favorite of lingerie addicts everywhere, myself included.
Hailed as a top lingerie label, Else stands out thanks to delicate intimates and exclusive lingerie with beautiful lace and mesh details.
Some of Else’s pieces are designed in limited editions, so make sure you grab yours while still available.
Le Petit Trou
Le Petit Trou’s frilly and feminine lingerie and intimates are delightfully designed to incite and mesmerize.
Created not to look overly sexy, the brand offers a range of luxurious loungewear and a few pairs of boudoir-ready shoes.
An excellent lingerie store for fun romper pieces – available exclusively on Amazon – Adome stands out with sensual, top quality, and yet, very affordable designs.
If you want to make your lingerie a little fun, check out Fruity Booty.
It has all the cutest styles, from plaid to daisies and sheer, and is popular among fashion magazine editors worldwide.
If you love cutesy lingerie sets and lightweight items that you can also use for everyday wear, give the Love Stories brand a try.
Launched in 2014 by Dutch designer Marloes Hoedeman, this small lingerie company offers affordable, affordable, and high-end designer lingerie pieces.
Launched in 1978 and manufactured in New York City, Only Hearts has become a powerhouse luxury lingerie brand where functionality meets luxury.
The name says it all: this American lingerie brand has a romantic style featuring all things colorful, sheer, lace, silk underwear sets, robes, suspenders, and bodysuits.
Best Luxury Lingerie Brands
From expertly crafted Italian luxury lingerie to award-winning designer nightwear and underwear, these are the most luxurious lingerie brands.
Seductive luxury lingerie from designer brands, experts in lingerie, and nightwear collections designed to redefine sensuality.
Celebrating the ‘art of the body,’ this French lingerie label designs uncomplicated and chic separates from sumptuous lace and luxe silks.
Eres presents its lingerie collections in a personal and customizable way, allowing you to mix and match lace bralettes with a high-waist brief one day and bikinis the next.
Anya Lust is a modern lingerie brand with a lot to choose from, from sexy red lace bras and unique lingerie sets to silky sheer robes that cover up just a bit.
I love Anya’s Babydoll & Panty Set in black lingerie and the Boned Bustier & Panty Set in a wide array of colors and from light materials.
Made with a minimal approach to form and function, Natori stocks sophisticated lingerie pieces covering plus-size body types to petite and slim silhouettes for any occasion.
Wolford is an expert lingerie house dedicated to high-quality foundation pieces such as comfortable and performance-focused bodysuits, hosiery, slips, turtlenecks, and shapewear.
Carine Gilson is an haute-couture lingerie label with an unmatched level of craftsmanship and highly curated finest materials.
The brand’s super luxurious Lyon silks and Calais laces are meticulously and perfectly finished at the Belgium-based atelier.
Sophisticated and romantic at the same time, La Perla is an Italian lingerie brand of high heritage.
The label stands out thanks to its stunningly ornated silk and lace-adorned lingerie sets and separates, sported by celebs like Gigi Hadid to Kendall Jenner.
Kiki De Montparnasse
Kiki De Montparnasse is a luxury lingerie brand at the intersection of celebrating intimacy and inspiring confidence.
A highly recommended luxe lingerie label for exclusive bridal lingerie pieces to accessories.
Top Lingerie Stores & Retailers In 2023
Best for plus-size lingerie.
Saks Fifth Avenue
Best for designer & luxury lingerie.
Best store for high-end lingerie,
The best outlet for designer lingerie.
The best online store for the cutest lingerie.
Best store for sexy lingerie.
Best store for cheap but cute lingerie.
Best online store for affordable lingerie.
Best store for bridal lingerie.
Best place to shop gothic and alternative style lingerie.
Lingerie Brands FAQs
How do you start wearing lingerie?
With a more alluring and sensual design, lingerie is a stylistic level-up from joggers and relaxed tees.
The best way to start wearing lingerie is with simple pieces and a minimalistic style – to test your confidence and your partner’s reaction.
Avoid going full-on Victoria’s Secret runway model but create your unique lingerie style.
What is the most comfortable lingerie brand?
Wolford is the most comfortable lingerie brand in 2023, thanks to their basics and coveted foundation pieces (think comfortable and performance-focused bodysuits, hosiery, slips, polo necks, and shapewear).
Which bra brand is best
The best bra brand in 2023 is the 24/7 Classic T-Shirt Bra from ThirdLove, with material and style that ranks in multiple tops as one of the most stylish and comfortable bras.
Other excellent bra brands you might want to try in 2023 are Triumph, Clovia, H&M, and Calvin Klein.
You have it, the best shopping guide for lingerie brands in 2023.
The article comprises unique lingerie brands that cater to all genders, skin colors, body types, and budgets.
From people with smaller chests who feel like showing off their adorable dainty bralettes to people with super curvaceous bodies and larger chests who need lingerie with supportive underwire.
Brands that design night lingerie for the modern woman and have a particular sexy lingerie style for those looking to impress on a romantic evening date.
This article comprises the widest variety of styles, curated from the best French lingerie houses, Italian, British, and American, worn and loved by thousands of women.
Now it’s your turn…
Which one of these lingerie brands is your favorite and why?
Are there other great lingerie brands or online stores which you’ve tried and want to add to this list?
Comments below, please!
After years of managing hundreds of fashion brands from London's office of a global retailer, Mandy has ventured into freelancing. Connected with several fashion retailers and media platforms in the US, Australia, and the UK, Mandy uses her expertise to consult for emerging fashion brands create top-notch content as an editorial strategist for several online publications.