Emerging from social media platforms like TikTok and Instagram, the Soft Girl fashion style is a particular way of dressing, evoking teenage girls’ delicacy, youthful naturalness, and femininity.
Comprised of comfortable and soft garments from cotton and chiffon in cherry blossoms pink, morning ski blues, and the gentle yellow of daffodils, the Soft Girl look depicts the happiness of youth and nostalgia of bygone days.
Popular Soft Girl aesthetics and patterns include plaids, Vichy checks, polka dots, stripes, and florals that tell a story of subtle elegance and charm.
Let’s delve into 3 quintessential Soft Girl looks and an enchanting sartorial world designed to express gentleness, cuteness, and joy.
1. Pastel Soft Girl
Start your Pastel Soft Girl with a white cropped top from ribbed cotton and layer with a lightweight, slightly oversized pale cherry blossom pink cardigan from Other Stories or Uniqlo.
Wear a midi or just above-the-knee pink plaid skirt from Brandy Melville or American Apparel to keep in line with the soft and youthful vibe of the Soft Girl aesthetic.
Continue with white Old Skool Vans, a satin pink hair bow, and a small heart pendant silver necklace from Pandora or Tiffany & Co. for a subtle sparkle without overpowering the outfit.
2. Blue Soft Girl
Create your Blue Soft Girl outfit with varying shades of blue, accented with soft pink and silver, and a cute twist with the teddy bear accessory.
Start with a comfortable but not oversized hoodie from Champion or H&M in light blue and a pink heart print on the chest to balance style with playful, and pair it with a blue denim miniskirt.
The skirt’s blue shade must complement the lighter blue of the hoodie, so choose classic brands like Levi’s or American Eagle, and instead of a handbag, carry a small, plush teddy bear toy.
Footwear must be simple yet relevant to the style, and white Old Skool Vans fulfill the role perfectly with their clean, classic design.
3. Pink Soft Girl
The most feminine look on this list, the Pink Soft Girl outfit is a symphony of pink hues, and soft garments layered to create a cute and romantic vibe.
Start with a white cotton shirt with short puff sleeves, pink buttons from Zara or ASOS, and an above-the-knee bralette-style dress in soothing pink from Free People or Urban Outfitters.
Wear pink Mary Janes from Clarks, soft and stretchy knee-high white socks from Happy Socks or H&M, and a pink satin hair bow from Anthropologie or Claire’s.
The Pink Soft Girl look is a testament to the power of thoughtful styling, where each garment and accessory plays a role in creating Soft Girl’s enchanting and distinctive aesthetic.
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A University of Oxford graduate in Design History, Katherine Saxon is researching arising TikTok cultures from a consumer psychology perspective while covering emerging aesthetics in fashion and beauty for TheVOU, Forbes, Business Insider, and more.