Those wearing alt, underground, edgy, and fashion-forward clothing know that not many online stores match the offering of ‘Dolls Kill.’
Covering all kinds of alternative styles, like Punk, Goth, Grunge, Cyber, and more, Dolls Kill’s selection of alternative clothing is hard to beat.
However, I have my styling secrets, and in this article, I’ll list 15 stores like Dolls Kill that offer similar clothing but at super-affordable prices.
1. HOT TOPIC
Hot Topic, launched in 1990, started by offering the ultimate music fan essential: band T-shirts.
The brand became very popular among the fans of Goth fashion style, who flipped when they walked into Hot Topic stores and saw Bauhaus, The Cure, TSOL, and Depeche Mode rock tees.
Within a year, the company offered about 50 band titles and rock-inspired Goth clothing lines like Lip Service and Serious.
As they continued to expand, the company discovered that fashion buyers were also drawn to underground cartoons, cult movies, and comic book scenes.
Hot Topic’s current offering is similar to Dolls Kill – even better for band-related apparel and licensed merchandise in the alternative, underground fashion space.
BlackMilk Clothing was launched in 2009 by James Lillis – an Australian designer who made clothes on his kitchen table on a sewing machine he got from selling his CD player.
Twelve years later, Black Milk Clothing is a multi-million dollar company, with factories churning hundreds of new styles monthly to keep up with orders worldwide.
The brand’s variety of fashion is impressive – from quirky fashion cuts to sparkly dresses, vinyl skirts, edgy kicks, and neon swimsuits; the brand’s range of apparel is out of this world.
From sexy leggings and form-fitting dresses to activewear and even catsuits, you’ll have a fantastic time sifting through the enormous collection of BlackMilk.
iHeartRaves is an online store similar to Dolls Kill, directed primarily to avid festival-goers and dance music enthusiasts.
The founder’s love for music and festival fashion is behind the store’s offering of innovative EDM clothes and high-quality service.
Moreover, although the ravewear might sound unappealing to some of you, the brand’s styles are similar to Dolls Kill and are cheaper.
iHeartRaves features a lovely selection of dresses, shoes, and accessories with that unique festival vibe.
4. BEGINNING BOUTIQUE
Beginning Boutique is an Australian women’s boutique online retailer that offers a great selection of dresses, tops, and skirts.
Despite many controversies, Beginning Boutique is a trustworthy and reliable online store with a strong reputation for quality and customer service.
The store offers a range of clothing types perfect for any occasion, from formal events to everyday wear, and most alternative style aesthetics, such as witch dresses or e-girl style clothing.
Excellent selection if you’re into festival clothes and other exciting styles hard to find at Dolls Kill’s online store.
Tillys, like Dolls Kill, boasts a wide range of edgy clothing for those with a personal style.
The novelty retailer stocks a variety of pop culture and music merch and rockabilly-inspired clothing and accessories.
Above all, Tilly’s offering of alternative clothes might take some of you back to the cringy middle school days.
Yet, you might be surprised at how fantastic their offering is – if you have the time to take a good look – as one of the few comparable stores to Dolls Kill that can help you stand out.
For streetwear and statement-making styles similar to those from Dolls Kills, check out Tillys’ denim, skater, and hipster looks.
With over 5,000 lingerie-related products ranging from sizes X-Small to 4X, Yandy is more known as a lingerie store.
However, the company’s online store also has a great selection of clothes (and some revealing costumes).
Yandy’s the home of over 5000 similar and even better garments than Dolls Kill at super affordable prices.
Aiming to become a fashion hub for the generation born in the 90s and the 2000s, Superdown stocks products from in-house labels and popular third-party brands such as Levi’s, Agolde, Steve Madden, Dolce Vita, and more.
Amiclubwear is a women’s clothing shop from Los Angeles packed with everything you’d need to hit the club.
From a new party dress or pair of high heels, the label carries some of the hottest, sexiest, and most unique clubwear available.
While clothes resemble Dolls Kill, AMIClubwear carries sexy Halloween costumes and ravewear perfect for EDC.
9. LUCY IN THE SKY
Lucy in the Sky is another affordable shop like Dolls Kill.
The online store is your go-to for anything and everything, including alternative clothing with a taste of girly style.
In general, the brand’s website has lots of adorable basics, sets, and dresses.
However, occasionally, I find little alternative clothing gems and even streetwear styles with an edgy vibe.
Lucy in the Sky is an online clothing boutique worth checking out if you’re after something a bit out of conformity.
Pacsun‘s roots can be traced to a small surf shop in Seal Beach, CA.
Jack Hopkins and Tom Moore founded the brand in September 1982, selling merchandise from established surf brands and later expanding to include skate and streetwear clothing brands.
Nowadays, online stores like Dolls Kill offer products for both men and women, including edgy styles in jeans, tees, tanks, polos, knits, and flannels.
I also dig the brand’s statement-printed styles in hoodies, boardshorts, bikinis, shorts, pants, dresses, and rompers, reminding me of Japanese fashion.
11. PRETTY LITTLE THING
Pretty Little Thing is a UK-based fashion retailer for 16-35-year-old women.
Launched by two friends previously working for an agency called ‘Posh Brands,’ the store’s headquarters is in Manchester, with offices in London, Paris, and Los Angeles.
Although criticized for its fast-fashion approach, PrettyLittleThing has become a favorite among fashionistas thanks to trendy and affordable clothing.
Overall, Pretty Little Thing is an online store for cheap clothes at student discounts similar to those worn by A-list celebrities and social media influencers.
So, if you want to stay on top of all things fashion without spending much money, PrettyLittleThing should be on your list.
12. URBAN OUTFITTERS
Urban Outfitters is the world’s leading urban clothing and lifestyle product retailer.
With alt-fashion styles at affordable streetwear prices, this online store provides a unique shopping experience and something new daily.
Prices are not as affordable as other stores similar to Dolls Kill on my list, but they are still attractive for students.
Aside from great hipster fashion clothes and accessories, I recommend Urban Outfitters for make-up that perfectly matches alternative clothing styles.
ASOS originally meant AsSeenOnScreen, with the tagline “Buy what you see on film and TV” – because it only sold imitations of clothing from those mediums (for example, Brad Pitt’s red leather jacket from the 1999 film Fight Club).
As a worthy alternative to Dolls Kill, thanks to a huge range of similar designs for all body types, the brand’s primary office in Camden Town, London, gives the company a stylistic edge.
Whether you’re tall, petite, or curvy, ASOS has some of the most fashionable pieces right now, even cheaper than Dolls Kill.
14. PRINCESS POLLY
Always up to the latest fashion trends, street styling, and pop culture, Princess Polly stocks the latest fashion trends but at lower costs.
From prom dresses to swimwear, winter sweaters to summer tops, vegan handbags or luxury trainers, Princess Polly is a great online store similar to Dolls Kill.
Missguided is a UK-based multi-channel retailer selling clothes for 16- to 35-year-old women.
With headquarters in Trafford Park, Manchester, Missguided is a great online store like Dolls Kill if you’re looking for sexy tops, sleek dresses, jumpsuits, and other similar edgy styles.
The company’s mission is to empower females globally to be confident in themselves and be who they want to be.
I highly recommend Missguided’s bold, straight-talking, and forward-thinking designs inspired by real-life events and stories.
Which Stores Like Dolls Kill to Try Next
Most of these stores, similar to Dolls Kill, are harbors to those looking to create an unapologetic style.
These are shops that celebrate quirkiness and places where misfits feel at home.
I hope you’ll love these comparable stores to Dolls Kill just as much as I love them, and make them your favorite places to indulge in when you’re looking for something a little different!
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A University of Oxford graduate in Design History, Katherine Saxon is researching arising TikTok cultures from a consumer psychology perspective while covering emerging aesthetics in fashion and beauty for TheVOU, Forbes, Business Insider, and more.