Top 20 Edgy Clothing Brands Like DOLLS KILL But Cheaper And Better!
Nothing quite compares to ‘Dolls Kill’, especially if you’re after a grungy, underground relaxed vibe or edgier styles and fashion-forward clothing.
That’s because Dolls Kill’s fabulous selection of alternative clothing styles is quite hard to beat.
However, in today’s article, I’ll share with you my top 20 favorite stores like ‘Dolls Kill’.
These stores offer similar clothing, so if you don’t have time to research yourself, this article will help you find new alternative styles at super affordable prices.
Without further ado, if you’re looking for an edgier style with underground-ish tones and fashion-forward apparel, these stores like DOLLS KILL are perfect for you.
$ | under $50
$$ | $50–$100
$$$ | $100–$200
$$$$ | $200 or more
1/20
HOT TOPIC
United States
$
EDITOR’S NOTE
Hot Topic’s current offering is similar to Dolls Kill – even better when it comes to band-related apparel and licensed merchandise in the alternative, underground fashion space.
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Launched in 1990, Hot Topic started by offering the ultimate music fan essential: band T-shirts.
Customers flipped when they walked into Hot Topic stores and saw Bauhaus, The Cure, TSOL, and Depeche Mode rock tees.
Within a year, the company offered about 50 different band titles and rock-inspired goth clothing lines like Lip Service and Serious.
As they continued to expand, the company discovered that fashion buyers were also drawn to underground cartoons, cult movies, and comic book scenes.
So they’ve started to market the world of South Park, Care Bears, Superman, SpongeBob, and tons of other pop icons.
2/20
NASTY GAL
United States
$
EDITOR’S NOTE
While the store has lots of styles similar to Dolls Kill, I love their metallic skirts, platform shoes, and vegan leather pieces.
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Nasty Gal is the perfect online store if you’re into sexy yet elegant clothing.
Nasty Gal’s humble beginnings point to a tiny San Francisco apartment stacked with killer vintage fashion pieces, a laptop, and an eBay account.
Thirteen years later, the brand is a global e-commerce fashion giant that carries new clothing, shoes, and accessories under its label:
“For gals who know how to own it and have the confidence to be themselves.“
But, if you ask any frequent shopper at Nasty Gal, they’ll tell you that most collections remind them of Dolls Kill store.
That’s because when it first entered the online fashion store market, Nasty Gal used to curate many edgy styles.
3/20
PACSUN
United States
$$
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I love PacSun’s mini dresses, lace-up boots, and pop culture-inspired t-shirts. Above all, the store’s prices tend to be much more affordable compared to Dolls Kill.
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Founded by Jack Hopkins and Tom Moore in September 1982, Pacsun’s roots can be traced back to a small surf shop in Seal Beach, CA.
PacSun started by selling merchandise from established surf brands and later expanded to include skate and streetwear clothing brands.
Nowadays, this online store like Dolls Kill offers products for both men and women, including edgy styles in jeans, tees, tanks, polos, knits, and flannels.
I also dig the brand’s statement-printed styles in hoodies, boardshorts, bikinis, shorts, pants, dresses, rompers, reminding me somehow of Japanese fashion.
Pacsun isn’t an ordinary fast-fashion retailer; I confidently recommend it as a shop for boundary-pushing styles, thanks to its underground clothing offering mixed with Bohemian styles.
4/20
PRETTY LITTLE THING
United Kingdom
$
EDITOR’S NOTE
An online store for cheap clothes similar to those worn by A-list celebrities and social media influencers at student discounts. So, if you want to stay on top of all things fashion without spending a ton of money, PrettyLittleThing should be on your list.
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PrettyLittleThing is a UK-based fashion retailer aimed at 16-35-year-old women.
The company is owned by Boohoo Group and operates in the UK, Ireland, Australia, the US, France, Middle East, and North Africa.
Launched by two friends previously working for an agency called “Posh Brands,” the store’s headquarter is in Manchester, with offices in London, Paris, and Los Angeles.
Although it is criticized for its fast-fashion approach, PrettyLittleThing has become a favorite among fashionistas thanks to trendy and affordable clothing.
5/20
URBAN OUTFITTERS
United States
$$
EDITOR’S NOTE
Aside from great hipster fashion clothes and accessories, I also recommend Urban Outfitters for make-up that matches alternative clothing styles to perfection.
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Urban Outfitters is the world’s leading retailer of urban clothing and lifestyle products.
The company sells pieces designed for every part of your life, from apartment living to leisure time activities and fashion.
Headquartered in Philadelphia with over 24 stores worldwide, Urban Outfitters has been recognized as a leader in fashion retailing since its establishment in 1970 by top designer Dick Hayne.
Dick envisioned an online store with excellent customer service, unique shopping experiences, and fashion styles at affordable streetwear prices, where customers could find something “new” each day.
With a wide variety in its offering, from vintage clothing to beauty products, Urban Outfitters has become one of the most popular online stores among teens starting to explore their sense of fashion.
Prices are not as affordable as other stores similar to Dolls Kill on my list, but still attractive for students.
And since the company has partnerships with many of the brands you’ll find at Dolls Kill; their offering is now quite similar.
6/20
ASOS
United Kingdom
$$
EDITOR’S NOTE
Whether you’re tall, petite, or curvy, ASOS has some of the most fashionable pieces right now, even cheaper than Dolls Kill.
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ASOS is another British online fashion and cosmetic retailer.
Founded in 2000 in London, the company’s online store hosts over 850 brands as well as its own range of clothing and accessories.
ASOS originally meant AsSeenOnScreen, with the tagline “Buy what you see on film and TV” – because it only sold imitations of clothing from those mediums (for example, Brad Pitt’s red leather jacket from the 1999 film Fight Club).
However, the company no longer supports that meaning.
As a worthy alternative to Dolls Kill, thanks to a huge range of similar designs for all body types, the brand’s primary office in Camden Town, London, gives the company a stylistic edge.
ASOS is a great place for aesthetic clothing, including goth, e-girl, cottagecore, dark academia, and light academia.
7/20
TOPSHOP
United Kingdom
$$
EDITOR’S NOTE
While Topshop is now a part of ASOS, you can now still shop your TS faves on their online store – including your go-to jeans, ofc. Available for a limited time, this is your last chance to shop Topshop pieces that resemble clothes from Dolls Kill, at a super affordable price.
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Topshop (originally Top Shop) is a British multinational fashion retailer of women’s clothing, shoes, make-up, and accessories.
Topshop was part of the Arcadia Group, controlled by Sir Philip Green, but went into administration in late 2020 and was purchased by ASOS on 1 February 2021.
In the past, Topshop collaborated with British supermodel Kate Moss and artist Stella Vine on limited edition series inspired by their works.
In 2014, Beyoncé signed a deal to launch an activewear brand with Topshop called Parkwood Topshop Athletic.
Topshop was also working with the Jenner sisters, Kendall and Kylie, on the “Holiday Collection“.
8/20
PRINCESS POLLY
Australia
$$
EDITOR’S NOTE
From prom dresses to swimwear, winter sweaters to summer tops, vegan handbags, or luxury trainers, Princess Polly is a great online store like Dolls Kill, right now, in 2021.
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Princess Polly has become one of the most sought-after online clothing stores for women looking for high-quality designer and boho-chic clothing at an affordable price.
Similar to brands like Free People and stores like Anthropologie, Princess Polly has become a world-renowned online fashion boutique from a small shop launched in a small apartment flat in Australia.
Princess Polly’s name comes under the list of stores that strive to present a collection full of street style, pop culture, edgy fashion, and comfort that oozes class.
Always up to the latest fashion trends, street styling, and pop culture, Princess Polly stocks the latest fashion trends, but at much lower costs.
9/20
BLACKMILK
Australia
$$
EDITOR’S NOTE
From sexy leggings and form-fitting dresses to activewear and even catsuits, you’ll have a fantastic time sifting through the enormous collection of BlackMilk.
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Not many people know that BlackMilk Clothing was launched in 2009 by James Lillis – an Australian designer who made clothes on his kitchen table, on a sewing machine he got from selling his CD player.
Twelve years later, Black Milk Clothing is a multi-million dollar company, with factories churning out hundreds of new styles every month to keep up with orders worldwide.
I love both, BlackMilk’s story of resilience and perseverance against all odds and their unique fashion tastes and timeless designs.
The brand’s variety of fashion is impressive – from quirky fashion cuts to sparkly dresses, vinyl skirts, edgy kicks, and neon swimsuits, the brand’s range of apparel are out of this world.
10/20
IHEARTRAVES
United States
$
EDITOR’S NOTE
iHeartRaves features a lovely selection of dresses, shoes, and accessories with that unique festival vibe.
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The iHeartRaves is an online store similar to Dolls Kill, directed primarily to avid festival goers and dance music enthusiasts.
The founder’s love for music and festival fashion is behind the store’s offering of innovative EDM clothes and high-quality service.
Moreover, although the ravewear might sound unappealing to some of you, the brand’s similar styles to Dolls Kill are way cheaper.
11/20
MISSGUIDED
United Kingdom
$
EDITOR’S NOTE
I highly recommend Missguided’s bold, straight-talking and forward-thinking designs, inspired by real-life events and stories.
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Missguided is a UK-based multi-channel retailer selling clothes aimed at 16 to 35-year-old women.
With headquarters in Trafford Park, Manchester, Missguided is a great online store like Dolls Kill if you’re looking for sexy tops, sleek dresses, jumpsuits, and other similar edgy styles.
The company’s mission is to empower females globally to be confident in themselves and be who they want to be.
12/20
BEGINNING BOUTIQUE
Australia
$
EDITOR’S NOTE
Excellent selection if you’re into alternative clothes and other exciting styles hard to find at Dolls Kill’s online store, such as vintage band tees, vegan leather pants, distressed denim, and black leather jackets.
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Beginning Boutique is an Australian women’s boutique online retailer that offers a great selection of dresses, tops, and skirts.
Despite many controversies, Beginning Boutique is a trustworthy and reliable online store with a strong reputation for quality and customer service.
The store offers an entire range of different clothing types perfect for any occasion, from formal events to everyday wear, and most alternative style aesthetics, such as witch dresses or e-girl outfits.
You’ll find everything here, including punk clothes with attractive designs on them, rave outfits in all colors imaginable, and sequin dresses that’ll make you stand out!
13/20
FOREVER 21
United States
$
EDITOR’S NOTE
Compared to most stores like Dolls Kill on this list, Forever 21 slashes prices to a point you can’t say no, including on their super-popular platform boots.
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Founded in 1984 in Los Angeles, California, Forever 21 is an online store for edgy, sexy, and wallet-friendly styles.
The company’s brick-and-mortar locations continue to enjoy success among loyal fans, with sales often going on at least twice per week.
I find Forever 21 one of the most popular fashion retail stores right now, best known for offering fashionable pieces geared toward music and pop culture enthusiasts.
I find Forever 21 an excellent online store for trendy clothes and ‘American Apparel’ styles, especially for those into more rebellious fashion deals.
14/20
TILLYS
United States
$$
EDITOR’S NOTE
For streetwear and statement-making styles that you might see at Dolls Kills, check out Tillys’ denim, skater, and hipster looks.
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Just like Dolls Kill, Tillys boasts a wide range of edgy clothing for those with a personal sense of style.
The novelty retailer stocks a variety of pop culture and music merch and rockabilly-inspired clothing and accessories.
Above all, Tillys’ offering of alternative clothes might take some of you back to the cringy days of middle school.
Yet, you might be surprised at how fantastic their offering is – if you have the time to take a good look – as one of the few comparable stores to Dolls Kill that can help you stand out.
15/20
YANDY
United States
$$
EDITOR’S NOTE
For streetwear and statement-making styles that you might see at Dolls Kills, check out Tillys’ denim, skater, and hipster looks.
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Yandy is an American online retailer and fashion design company focusing on lingerie, swimwear, Halloween costumes, and women’s apparel.
With over 5,000 lingerie-related products ranging from sizes X-Small to 4X, Yandy is more known as a lingerie store.
However, the company’s online store has a great selection of clothes as well (and even some revealing costumes).
16/20
SUPERDOWN
United States
$$
EDITOR’S NOTE
Unique and constantly trendy selections of styles similar and comparable to what Dolls Kill offers, but at prices far more affordable for the younger public.
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Owned by Revolve Group Inc., the parent company of many e-commerce sites, including its namesake website and Forward by Elyse Walker, Superdown is a fashion store dedicated to the younger generation.
Aiming to become a fashion hub for the generation born in the 90s, Superdown stocks products from in-house labels and popular third-party brands such as Levi’s, Agolde, Steve Madden, Dolce Vita, and more.
17/20
AMICLUBWEAR
United States
$$
EDITOR’S NOTE
Lots of clubwear clothing and accessories that will leave everyone else breathless with envy. Above all, the brand’s latest trend of plus size clothing is full of sexy plus-sized club dresses that push the boundaries of plus size clubwear to new limits.
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Amiclubwear.com is a women’s clothing shop from Los Angeles.
Yang Yang, CEO and founder of AMIClubwear, describes the company’s styles as
“sexy and taboo clubwear clothing inspired by celebrity and runway fashion styes, at cheap discount prices”.
And indeed, AMIClubwear has everything you’d expect for hitting the club; from a new party dress or pair of high heels, the label carries some of the hottest, sexiest, and most unique clubwear available.
While there are clothes similar to Dolls Kill, AMIClubwear also carries sexy Halloween costumes and ravewear perfect for EDC.
18/20
LUCY IN THE SKY
United States
$$
EDITOR’S NOTE
Lucy in the Sky is an online clothing boutique worth checking out if you’re after something a bit out of conformity.
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Here’s another affordable shop like Dolls Kill.
Lucy in the Sky is your go-to online store for anything and everything alternative clothing with a taste of girly style.
In general, the brand’s website has lots of adorable basics, sets, and dresses.
However, from time to time, I find here little alternative clothing gems and even streetwear styles with an edgy vibe.
19/20
RIVER ISLAND
United Kingdom
$$
EDITOR’S NOTE
Affordable and (more recently, eco-friendly and sustainable) stylish fashion, from occasion wear to amazing denim and fabulous bags and shoes.
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Set up in 1948 by Bernard Lewis and his brothers in London, River Island is one of the most well-known fast fashion stores on the High Street.
Headquartered in London and with over 60 years of fashion retailing experience, River Island operates in several markets worldwide.
Hailed as one of the best online fashion retailers of modern times, the company has become popular with buyers thanks to its ability to cater to all fashion preferences.
Known for its boundary-pushing style and edgy style, the company has an excellent return policy, even on clearance sales.
With cheaper prices than most competitors, a wide range of options, and multiple styles on their offering, I recommend you put River Island on your speed dial if you want to benefit from their frequent sale offerings.
20/20
CUSTOM SUPERCENTER
Canada
$ – $$
EDITOR’S NOTE
Not that much into Halloween costumes, but I like the store’s offering for toddlers, infants, and preschoolers.
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Not quite an online store like Dolls Kill, Custom Supercenter online shop has some intersecting lines I think you’ll like to explore.
Costume SuperCenter claims to be the most exciting retailer of costumes and accessories globally, boasting a staggering inventory of more than 8,000 costumes.
Not sure how they’ve measured the level of excitement, but, indeed, the store is great if you need an outfit for Christmas, Halloween, or any other similar occasions.
Which Store Like Dolls Kill Will You Try Next?
Most of these stores similar to Dolls Kill are harbors to those looking to create an unapologetic style.
These are shops that celebrate quirkiness and places where misfits feel at home.
I hope you’ll love these comparable stores to Dolls Kill, just as much as I love them, and make them your favorite places to indulge in when you’re looking for something a little different!
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Which one of these stores like Dolls Kill is your favorite and why?
Are there any other great maternity shops like Dolls Kill you’ve tried and want to add to this list?
Please leave your comments below so others can benefit from your experience.
A University of Oxford graduate in Design History, Katherine Saxon is researching arising TikTok cultures from a consumer psychology perspective while covering emerging aesthetics in fashion and beauty for TheVOU, Forbes, Business Insider, and more.
Hi KATHERINE
This site has everything I need fashion-wise and I m glad I found this website. Love the very informative touch, can you please also write on rebel and alt fashion alternatives, please?
I am a guy by birth but I always loved to dress like a girl. I am having a lot of troubles here in India because of my fashion choices and I have to hide it, most of the time. It is not just my parents and family, but also the way the general public thinks about a man wearing women’s clothes. But I really love it, and I think that wearing edgy girly clothes from Dolls Kill really represents me best. Anyway, I just wanted to say thank you so much for writing this article, it helped me discover some new stores similar to Dolls Kill that I like a lot and will definitely buy in the future.
Love this, some of the best stores for edgy clothing right now! This is a hot topic to me as I love edgy clothing. And, after reading lots normie articles about dolls kill wannabe stores and edgy clothing styles in old-style magazines like Vogue and Elle this article is a breath of fresh air!!!!
Pretty much everything I hoped for is here, and what I want to see on a daily basis. Also, for an extra edgy and different statement, I’d cut off tank tops or lots and lots of chains. Also, what about tails and what about things that you would not see in a normal society at this point.
You are forgetting ModCloth, but yes, these websites, including DollsKill, have regular sales and modestly priced clothing.
I love dolls kill style and was looking for some similar brands – this article did it for me. Great collection of similar stores and above all, very affordable. Please let me know how can I send three similar stores to dolls kill that I have found in asia!
Is it true that social media users are coming together to boycott the Dolls Kill brand after its owner, Shoddy Lynn, took to Instagram to post a video response to some of her company’s behavior over the last couple of years? Apparently, in the wake of the Black Lives Matter protests that have erupted around the world, Lynn posted on Instagram in solidarity with the police that was, at the time, attacking and detaining protestors around Los Angeles. If this is true, then this article helping me to find alternative labels to Dolls Kill is a great find!
This article did it for me. Great collection of similar stores to Dolls Kill and above all, these similar stores are much more affordable. Also, for an extra edgy and different fashion statement, I’d remove tank tops and chains and replace them with faux leather as I think it makes everything looks much more edgy.
Dolls Kill is still a one stop shop over these other stores. Its like streetwear meets goth meets edm meets a touch of lux. Goodbye Bread is another store like Dolls Kill
This is one of the best lists of DOLLS KILL stores like of ALLLLLLLLL!!!
You guys are doing justice, most websites out there just put a bunch of popular online retailers together but you took the time to curate the list and present the best of the best stores online that sell clothing like Dolls Kill! Thank you
Honestly, love how the selection of websites here compares to DollsKill. I also love that all brands in this article are overall cheaper. Yes, there are brands here selling pieces over $100+, but the designs are intricate or interesting. Above all, most websites on this list have something I consider “edgy clothing,” so can’t recommend this article enoght!