French Old Money Clothing Brands to Wear for a Parisian Look

As a successful entrepreneur, there’s no doubt you understand the importance of making a lasting impression.

Your outfit speaks volumes about your character, confidence, and ambition, and the French Old Money style is great for showcasing good taste and success.

Nothing captured better the essence of Parisian Old Money style than these ten heritage high-end designer brands

These heritage clothing brands create an old-money look that the Parisian elite will envy.

Hermes

Established in 1837 in Paris, France, Hermes began as a harness workshop turned global luxury powerhouse.

Led by creative director Nadege Vanhee-Cybulski, Hermes is renowned for exquisite craftsmanship and traditional designs, making it a cornerstone of the French Old Money aesthetic.

Best for
Silk scarves, leather belts, wallets, and loafers

Formality level
Business-casual to formal

Louis Vuitton

Founded in 1854 in Paris, France, Louis Vuitton has a rich history as a luxury trunk maker that has since expanded into a full fashion house.

Currently, under Nicolas Ghesquiere’s creative direction, Louis Vuitton’s iconic monogram and high-end creations have long been associated with the French Old Money look.

Best for
Monogram print leather briefcases, ankle boots, sneakers, and silk pocket squares

Formality level
Casual to business-casual

Charvet

Charvet, established in 1838 in Paris, France, is the world’s oldest shirtmaker and a symbol of French elegance.

Known for exceptional quality and craftsmanship, Charvet is led by Anne-Marie Colban and remains a staple in French Old Money wardrobes.

Best for
Bespoke dress shirts, silk ties, mother-of-pearl cufflinks, and linen pocket squares

Formality level
Business-casual to formal

Lacoste

Founded in 1933 by French tennis champion Rene Lacoste, Lacoste is an iconic brand ideal for creating a casual Old Money look.

Currently under the creative direction of Louise Trotter, Lacoste’s polo shirts have become a casual staple in the French Old Money style.

Best for
Polo shirts, tennis-style sneakers, cotton chino shorts, and Breton sweaters

Formality level
Casual

Lanvin

Lanvin, founded in 1889 in Paris, France, is still the oldest French fashion house.

Presently designed by Bruno Sialelli, Lanvin’s impeccably tailored suits and tuxedos are essential for achieving the French Old Money look.

Best for
Tailored suits, tuxedos, leather oxford shoes, and cashmere sweaters

Formality level
Business-casual to formal

Balmain

Balmain, established in 1945 in Paris, France, has undergone a modern transformation under Olivier Rousteing’s creative direction.

Despite its contemporary approach, Balmain’s tailored blazers and trousers remain relevant to the French Old Money aesthetic.

Best for
Tailored blazers, leather biker jackets, slim-fit jeans, and suede Chelsea boots

Formality level
Casual to business-casual

Goyard

Goyard, founded in 1853 in Paris, France, is a historic trunk maker known for its distinctive chevron print.

Led by Jean-Michel Signoles, Goyard is a favourite among French old-money style enthusiasts for its luxurious leather goods.

Best for
Chevron print leather briefcases, monogram print wallets, card holders, and duffle bags

Formality level
Business-casual to formal

Sandro

Sandro, established in 1984 by Evelyne Chetrite in Paris, France, offers a modern interpretation of the French Old Money style.

Under the creative direction of Evelyne’s son, Ilan Chetrite, Sandro is known for its contemporary yet timeless designs.

Best for
Classic style double-breasted suits, relaxed-fit single-breasted suits, leather jackets, merino wool sweaters, and suede loafers

Formality level
Casual to business-casual

AMI Paris

AMI Paris, founded in 2011 by Alexandre Mattiussi, has quickly become a go-to brand for modern French Old Money style.

With Mattiussi at the helm, AMI offers a fresh take on classic menswear staples, perfect for the younger generation.

Best for
Unstructured blazers, knitted polos, leather sneakers, and cotton chinos

Formality level
Casual to business-casual

Berluti

Berluti, founded in 1895 in Paris, France, as a bespoke shoemaker, has expanded into a full menswear brand.

Under Kris Van Assche’s creative direction, Berluti’s leather shoes and accessories are the epitome of French Old Money luxury.

Best for
Oxford shoes and boots, classic briefcases, silk ties

Formality level
Business-casual to formal

The French Old Money Appeal

The French Old Money style stands out as a beacon of timeless elegance in a world of fast fashion and fleeting trends.

It’s a look that transcends age and occasion, exuding an air of refined sophistication that will set you apart as a successful entrepreneur.

Beyond its aesthetic appeal, French Old Money fashion represents a lifestyle and values that align with your ambitions.

It speaks to an appreciation for craftsmanship, a respect for tradition, and a desire for quality over quantity – traits that will serve you well in your professional life.

Achieving the perfect French Old Money look may seem daunting, but with the help of The VOU’s expert stylists, it’s easier than you might think.

Our team specialises in curating timeless, sophisticated capsule wardrobes that capture the essence of French elegance, helping you make a lasting impression in the business world.

We’ll work with you one-on-one to identify the key pieces that suit your personal style and body type, ensuring that you look and feel your best as you take on the challenges of entrepreneurship.

Take the first step towards elevating your style and find your unique style with The VOU’s styling services today.

Your Parisian-inspired wardrobe awaits, ready to showcase your success and ambition to the world.

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Styling Beyond French Luxury Fashion

Knowing the names of some of the most popular luxury fashion houses and considering having them your wardrobe is just a small step towards dressing like a confident and successful gentleman.

Perfect men’s styling starts with your unique body type and colour palette and only then, with the occasion, location, season, and time of the day – and this is a men’s styling secret that only expert image consultants know.

And if you want to learn, we’re here to help; start by knowing your body type and unique colour palette so you can select clothes for your body shape in colours that match your skin, eyes, and hair.

You must also know which fashion brands to shop from and, more importantly, how to style these garments, footwear, and accessories to create a look of subtle luxury and success.

After learning to choose fashion from heritage fashion brands according to your body shape and colour palette, you’ll have to master styling by occasion, location, season, and even time of day.

If you feel overwhelmed, worry no more – we’re here to help you in three easy and free steps:

1. Find Your Body Type

Different garments flatter different physiques, so knowing your body type is the first step in dressing like a confident man – free body shape quiz for men.

Once you know your unique body type, take the second free quiz to discover your unique colour palette.

2. Find Your Unique Color Palette

Remember, fashion comes in various colours, but not every hue complements your natural colour. Take our free seasonal colour quiz for men to find the most suitable colours for you.

3. Find Your Ideal Fashion Style

By now, you should already know your body type and unique colour palette, so the next step is to discover your ideal personal fashion style.

The fastest and simplest way is to take our free fashion style quiz for men; it includes your ideal style, multiple outfit ideas, the most relevant fashion brands for your unique look, and much more.

4. Professional Image Consultancy with The VOU

Last but not least is mastering how to style according to occasion, location, season, and time of the day; this is where our professional styling services for men, created by our expert image consultants and fashion stylists, come in.

Our paid styling packages are the most comprehensive and detailed on the market. Each is backed up by expert stylists who will guide you step by step in creating a personal wardrobe that communicates affluence, elegance, and endless accomplishments.

Remember, owning luxury clothes isn’t enough; to look stylish, confident, and successful, you must know your body type and colour palette and how to style according to the occasion, location, season, and time of day.

Contact us today and save headaches, time, and money; the first styling assessment is on us!

It’s time to show the world the confident and successful you, a gentleman of exquisite fashion taste.